When evaluating the market for foodservice intelligence services, many suppliers and data providers overlook an important component of their operations – optimizing both their own supplier relationships and managing those of their customers. The foodservice market has become increasingly complex, with restaurants and cafés of all sizes competing for customers, attracting a diverse range of diners, and meeting the ever-changing culinary demands of their guests. BRIZO, a leader in foodservice market intelligence, provides the data and insights necessary for optimum supplier relationships in the restaurant and foodservice industry.
The challenge of supplier negotiations is often undervalued in the restaurant industry. With the customer becoming increasingly demanding and food prices increasing, restaurants need to maximize their potential for success. With BRIZO’s comprehensive market intelligence platform, businesses can build stronger bridges with their suppliers, resulting in better pricing, optimized menus, and the most efficient flow of goods. BRIZO’s insights on menu trends, competitive analysis, supplier intelligence, and demographic profiling provide the insights necessary for businesses to make data-driven decisions about their supplier relationships.
BRIZO’s data-driven insights enable restaurant operations to confidently negotiate the best prices and identify the right suppliers. BRIZO’s extensive supplier database covers manufacturers and distributors for proteins, ingredients, beverages, and menu items. The platform also provides market information for companies that provide restaurant tech solutions such as kitchen automation, self-service kiosks, and other customer engagement tools. All of this data is updated on a daily basis and easily searchable to provide a complete picture of the foodservice industry. Through BRIZO, suppliers can easily identify and build relationships with potential customers, while restaurants can identify and research suitable suppliers to place orders with.
With BRIZO’s data enrichment capabilities, restaurant owners can easily design and modify their menus according to current trends. This enables them to capitalize on the unique preferences of their customers and stay ahead of their competition. With enriched menu data on dozens of sub-categories, ingredients, and flavor profiles, restaurants can easily gain insight into their own menu and those of their competitors. This comprehensive overview further enables owners to optimize their operational overhead and maximize profits.
In addition to providing the insights necessary to optimize supplier relationships, BRIZO also provides data and analytics to support a restaurant’s sales prospecting. Reach out to more target customers with powerful demographic information on customers, restaurants and their employees. Utilize customer loyalty data to target customers beyond your existing database and build data features to uncover your target prospects. With customer data and insights, restaurants can build profiles and target their marketing campaigns directly to customers with the most potential.
Finally, BRIZO’s data and insights provide the essential foundations necessary for restaurants to find new kitchen and expand their operations. With food industry data centered on kitchen capacities, staffing levels, and ingredient order fulfillment cycles, businesses can streamline and improve their production processes. With powerful insights into local competitors and regional market demand, restaurants can strategically and efficiently expand their brand.
Optimizing supplier relationships in the foodservice market is often an overlooked but essential component to success in the restaurant and café industry. BRIZO’s comprehensive and diverse set of data, market insights, and analytics enable restaurant technology providers to make the most informed decisions possible. With enriched insights into menu trends, sales prospecting, and market competition, businesses gain the edge necessary to grow their brand.
