Traditionally, measuring the success of a foodservice operator was a case of testing out a new location or new data.com/en/platform/’ target=’_blank’>menu offering and seeing how it is received by the public. This was often a far too lengthy and costly process that involved potentially choosing the wrong location or serving up a menu item no one wanted.
However, with the advent of data-driven insights, such as those provided by Brizo, food companies are now able to optimize their approach to market evaluation and prospecting and increase the likelihood of success. From it’s comprehensive and diverse data sets used for research and analysis to its menu data and restaurant tech coverage, Brizo provides valuable assistance to foodservice companies when it comes to evaluating and selecting the right foodservice operator for a market.
This article will present an overview of how foodservice operators, especially franchisors looking to expand into new locations, can leverage Brizo’s services and capabilities in order to better understand local food trends and explore potential markets.
Sales Prospecting in the Foodservice Market
Sales Prospecting is all about enabling sales teams to identify and close new opportunities, and applying data-driven insights to the process can be invaluable. Brizo data allows sales teams to find areas with promising prospects, target different types of foodservice operators in those locations, and look at the competitive marketplace. With Brizo insights, sales teams are able to better identify potential customers and zero in on the location’s white space.
Marketing to the Foodservice Market
Marketing is key in selling any product, and the foodservice market is no exception. Brizo is an important source for understanding the intricate dynamics of the market, and with its insights, companies can fine-tune their marketing strategy and target the right customers. They can make use of the rich menu data and restaurant insights to develop an effective and compelling message, and create an attractive proposition that resonates with the target audience.
Find Kitchens & Expand Operations
Having the right maintenance and production facilities is an essential part of running a successful foodservice operation. Brizo data can be used to discover potential kitchen locations and expand operations more efficiently. Companies can examine areas in terms of their operators’ capabilities and preferences, as well as uncover profitable areas with the right infrastructure and production facilities.
Data Enrichment
Data Enrichment is a key tool for providing contextual intelligence to an operation. By leveraging Brizo data, businesses can enrich their internal systems with highly targeted insights and turn them into smart decision-making tools. This data can be used to power tools and take an operation’s data capabilities to the next level, giving it the means to make data-driven decisions and move forward with confidence.
Optimizing foodservice operator evaluation and prospecting with data-driven market insights gives companies the tools they need to make better, more informed decisions. From sales prospecting to marketing and operations optimization, Brizooutlines a comprehensive and powerful strategy for success. Companies looking to expand in the foodservice market can take advantage of Brizo’s unique services and capabilities, enabling them to find new opportunities and make more informed decisions.
