The foodservice market is highly-competitive and ever-evolving. For those looking to expand their franchise, having an intimate understanding of the foodservice market is the key to success when it comes to finding new kitchens, streamlining production, and expanding operations strategically. Luckily, for those in the food and beverage industry, modern technology and comprehensive data sets allow for more nuanced, data-driven insights into the market—enabling franchise owners to make data-backed decisions when it comes to optimizing their business’s expansion.
With accessible, comprehensive data sets including in-depth menu data and restaurant tech coverage, sales teams can empower themselves with data-driven insights, enabling them to better target prospects and close more leads. Not only does Brizo provide detailed market analytics, but we also provide unique data fields tailored specifically to the food service industry allowing for enriching market discovery, and further aiding your sales team in the process. Additionally, you can use these insights to gain a comprehensive, bird’s-eye view of the market, allowing you to optimize your operations and potentially even discover local trends.
But investments in foodservice data sets cannot be restricted to the sales team alone— having a data-rich environment enables marketers to attract, convert, and close more leads. Utilizing comprehensive industry insights, marketers can better identify local trends and efficiently target potential customers while gaining a better understanding of the key drivers in the market. In short, leading the pack and driving impeccable customer experience lies in the balance when it comes to having (and binding) comprehensive data in the foodservice market.
At the end, while embracing the power of data in the food service market is essential for making data-backed decisions, it is important to also be able to draw connections between analytics and create action plans. Through careful analysis and strategizing, your franchise can lead the pack and ensure customer satisfaction while optimizing and expanding your operations.
