As restaurant operators around the world face increasing difficulty due to the COVID-19 pandemic, the foodservice industry finds itself in a precarious position. Surviving the pandemic and beyond requires understanding of the current market landscape and staying up to date with food trends, customer data, and technology. As technology providers, understanding the market well and supporting restaurant operators is paramount for long-term growth in this rapidly changing field.
The foodservice market is a vast and complex field with a wide variety of market needs, fluctuating trends, and customer preferences. Accelerated by the pandemic, there has been a tremendous amount of growth in the restaurant industry in terms of menu items and restaurant technology. In order to adapt to customers’ preferences and withstand market fluctuations, technology providers in the foodservice market must use robust data points to understand customer intent and behaviors.
Data Analytics in the Foodservice Market
Analyzing customer data is essential to success in the foodservice market. Brizo is an intelligent data and analytics platform used by many technology providers in the foodservice industry. With Brizo, users can access detailed menu data such as ingredients and allergens, detect emerging trends in food service, and visualize customer data. The platform also provides restaurant tech coverage, which helps users uncover their competitors’ market positions and strategies. By understanding the relationship between menu items and customer behavior, users can build better marketing campaigns and sales strategies.
In addition to understanding the data, it is also important to use the data to develop intelligent and proactive operations. By leveraging menu data and customer data, users are able to streamline production, improve workflows, and expand their brand into different markets. With the right technology tools, users can create innovative products and services to meet customer needs and exceed customer expectations.
Sales and Marketing
In order for technology providers to remain competitive in the foodservice market, they must be able to effectively target potential customers and market their products and services. Brizo allows for sophisticated targeting with powerful data-driven insights and analytics. The platform provides insights into the food service industry, leveraging menu data to identify customer preferences and target customers with relevant campaigns.
By leveraging marketing insights, users can create more effective campaigns and attract more customers. The powerful insights allows users to optimize campaigns and target more precisely, delighting customers and leading to higher conversions.
Find Kitchens & Expand Operations
Another benefit of using an intelligent data and analytics platform is the ability to streamline production, innovate products, and strategically expand their brands. With the right data and insights, users can understand different markets, identify hidden opportunities, and expand operations. Through the platform, users can locate and contact the best kitchen partners and use predictive analytics to choose the right ones for their brand.
Data Enrichment
Data enrichment is the process of filling in the gaps in a dataset to make the data more comprehensive. By enriching a dataset with Brizo’s data, users can better understand customer behavior, inform better decisions, and make better predictions. The data can also be used to discover new customers and better identify opportunities.
Closing considerations
To survive in the foodservice market in today’s highly competitive landscape, understanding customers deeply and strategically positioning your business is essential. By leveraging powerful analytics, such as data points from Brizo, restaurateurs and technology providers can create campaigns and products that will help them stand out in a crowded market. With the right data, restaurants and technology providers can better understand customer needs and market changes and gain meaningful insights to help them grow and succeed.
