As a leader in restaurant and foodservice market insights, Brizo provides a comprehensive database for the industry and deep, data-driven analysis to help suppliers, restaurateurs, and food manufactures navigate the ever-evolving market with confidence. Thanks to AI and machine learning technologies, it’s now easier than ever to unlock previously unexplored consumer insights more quickly to inform critical decisions from market penetration to competitive intelligence to sales and marketing.
For restaurant technology providers, the ability to unearth dietary trends, equipment preferences, menu offerings, and customer sentiment across both established and up-and-coming markets can have a considerable effect on long-term operations and growth plans. Accessing this level of data granularity used to dictate sizable investments and expensive manual research. Now, the combination of AI-driven data collection streams and Brizo’s powerful database platform creates more efficient data-driven learning and strategies that unlock new opportunities for business growth.
Sales Prospecting and Market Penetration
One of the many advantages of the Brizo foodservice market insights platform is the combination of data granularity, consumer sentiment, and trend tracking. By monitoring these elements of the market, restaurant technology providers can better identify industry entry-points, and uncover restaurant technology demands and preferences. AI-driven technology and data aggregation provides more targeted sales strategies to push operations forward.
As restaurant technology providers look to penetrate the foodservice market, Brizo’s platform assists in prospecting for potential customers, identifies target markets, and provides key industry data to help guide messaging and associated resources for a more successful push. Aggregated insights from competitor customer lists, competitor messaging and customer acquisition strategies also provide valuable information for both established and emerging markets.
Brizo’s detailed restaurant data also gives restaurant technology providers a unique vendor and supplier perspective that wasn’t available in the past. This enhanced level of market research allows restaurant technology providers to leverage their existing technology stacks and incorporate new ones as needed with the goal of finding the right partners and resources to better compete in the market.
The ability to track customer preferences can help restaurant technology providers better understand the market, allowing for targeted messaging and investment strategies that produce higher ROI over time. By identifying key trends and aligning with customer demand, restaurant technology providers can better position all aspects of their operations for success.
Marketing and Brand Management Strategies
Taking a data-driven approach to marketing helps restaurant technology providers attract, convert and close more leads with a long-term focus on brand management. Knowing what customers like, how they order, and what they’re saying can help shape the restaurant technology provider’s website design, ad-copy, social media outreach, and overall customer relationship building.
Through Brizo’s comprehensive platform, it’s now possible to target new customers with immediate precision. From food preference tracking to finely targeted marketing to loyalty programs, Brizo bridges the gap in understanding customer demand and expectation with an eye to creating sustainable relationships and recurring purchases.
Using Brizo’s insights, restaurant technology providers can better align their marketing message with customer sentiment in their target demographic. As such, the ability to target and convert leads with pinpoint accuracy becomes a much more cost efficient process for restaurant technology providers.
The value of leveraging customer sentiment can’t be overstated. By knowing what customers want and pinpointing their needs, restaurant technology providers can convene the right resources to create customized campaigns and marketing strategies designed to build loyalty.
Expanding Your Kitchen Operations
One key element of success for restaurant technology providers lies in the ability to streamline production innovation and strategically expand operations. Through the Brizo platform, restaurant technology providers can identify ideal restaurant locations as well as track performance highlight achievable targets for more successful growth plans.
Data-driven insights into the foodservice market can quickly identify the right partners and resources to support any operation, allowing restaurant technology providers to focus on longer-term growth objectives and expansion plans.
Along with gathering insights on customer preferences, Brizo’s platform also allows restaurant technology providers to review inventory levels, local sourcing details, and industry-specific data, giving a more comprehensive picture from a global level.
Data enrichment tools are also available through the Brizo platform. With more comprehensive market insights, restaurant technology providers can make decisions with confidence and create more efficient pathways for acquisition and continued success.
With an eye towards the long-term, restaurant technology providers are now leveraging AI-driven technology and Brizo’s foodservice market insights platform to generate more targeted goals and strategies for production, marketing, and sales operations. Not only does this boost confidence in their operations and strategies, but it also helps avoid costly mistakes and minimizes risks associated with brand management and customer retention.
