For restaurant and hospitality owners in the United States, gaining a competitive edge in the foodservice market is perhaps one of the most challenging tasks. In an industry infamous for its cut-throat competition, the introduction of new technologies and data-driven insights can fundamentally alter the playing field and drastically improve restaurant profits over longer periods of time, yet suppliers and managers rarely consider them when evaluating restaurant account based data solutions.
Brizo provides a comprehensive suite of data points, from menu items to restaurant technology coverage, that provides customers with greater analysis into the overall foodservice market. This data can be used to drive up sales, expand operations, shine a light on competitors and much more. In this article, we discuss the key points of Brizo’s restaurant technology solutions and how they can provide restaurateurs and suppliers with the actionable insights needed to succeed in the foodservice market.
Sales Prospecting in the Foodservice Market
When it comes to sales prospecting in the foodservice market, Brizo is a leader in providing data-driven solutions. Armed with insights like average revenue growth, customer shopping patterns and menus, suppliers can quickly determine potential opportunities and target the right establishments for their type of products. With the help of machine learning algorithms, sales teams can access nationwide data such as customer age distribution, menu item popularity or regional trends and quickly identify the most lucrative targets for their products.
Furthermore, such data can even help with customer segmentation and allow sales teams to personalize their approach to account-level prospects. By leveraging such data, suppliers can boost their sales result and stay ahead of the competition, as well as gain a better understanding of the overall foodservice market.
Marketing to the Foodservice Market
Brizo’s deep database of foodservice market insights can also be used to maximize customer acquisition in the foodservice market. By having access to detailed insights about menu items, customer profiles, purchase history, customer loyalty, site visits, and more, marketers can create personalize campaigns and target the right prospects.
For instance, with a detailed understanding of customer shopping habits, marketers can reach out to those who are interested in certain types of cuisine, have a particular interest in certain items, and those who are likely to act upon certain type of marketing offers. With such insights, they can create dynamic and personalized campaigns, run targeted ads and track the success of their outreach efforts.
Find Kitchens & Expand Operations
For restaurant entrepreneurs, Brizo’s solutions can provide insights on potential locations for new operations. From demographics to restaurant technology trends, Brizo’s intelligence platform provides visibility on regional trends. Armed with such insights, restaurants can quickly identify and capitalize on potential growth opportunities in untapped markets.
As the market is shifting, restaurateurs can stay ahead of the competition by understanding market movements and emerging foodservice technology. From identifying potential locations to establishing a presence in the market, Brizo’s data can be used in every aspect of restaurant expansion.
Data Enrichment
Empowering restaurants and suppliers with market insights is not just useful for sales and marketing teams. By enriching data in the customer relationship management you can make smarter decisions, streamline production and gain visibility into new opportunities. With the right data insights, restaurant owners can gain an understanding of what their customers want as the market shifts, enabling them to innovate in new ways and explore better growth opportunities.
By leveraging data-driven insights, restaurants can take proactive steps in order to stay ahead of the competition, identify potential prospects and expand their operations. With Brizo’s platform, restaurant owners and suppliers can stay ahead of the competition by leveraging data-driven insights and artificial intelligence to understand foodservice markets in-depth and gain tremendous competitive advantages.
