Finding the right recipe for success in the foodservice market—from sales prospecting to menu innovation—is increasingly complex. To stand out and succeed, it’s important to use restaurant marketing analytics systems that provide both depth and breadth of data. With comprehensive market insights, you can optimize campaigns, gain maximum sales efficiencies, and expand business operations.
Brizo provides industry customers with detailed market data about menu trends, sales dynamics, and competitive intelligence. Not only does the platform streamline research and lead generation, it also offers detailed insights into competitive advantages in a variety of foodservice markets. Powerful insights are readily available to optimize, evolve, or create menus, marketing strategies, and more.
Menu Insights
A menu is the lifeblood of a restaurant’s success. With a vast amount of data, Brizo unlocks granular insights, allowing restaurateurs to see what’s driving sales, which markets are most competitive, and where to focus energy for maximum impact. To assist their customers, Brizo offers exclusive menu data analysis, so restaurateurs can make informed decisions about what’s hot and what’s not.
The data includes menu item sales and price points, as well as independent search volume inputs. Brizo also uses automated algorithms to uncover any changes in the industry, such as trends in the growth of specific menu items or trends in pricing strategies for different markets. These insights help customers identify exactly how their customers’ preferences and spending habits are changing in order to get ahead of the competition in a fast-moving industry.
Sales Prospecting
Brizo’s sales and prospecting solutions can help customers delve deeper into the foodservice market. Utilizing data from restaurants and merchants, customers can more accurately prospect for leads and keep up with foodservice trends.
The platform updates dynamically, so users can get real-time insights into the industry to make more informed decisions. This includes insights into how target markets are responding, as well as visibility into their competitors’ sales activities. With this data, customers can get a comprehensive picture of the restaurant industry and spot trends that may impact their strategy.
Expanding Operations
To expand operations and drive business growth, customers need insights into potential markets and opportunities. Brizo’s data enables customers to move strategically, understand customer dynamics, and identify landscapes in order to tailor their products and services. This in-depth restaurant and foodservice data gives leads into markets, customer preferences, regional trends, and more. Data includes granular insights on customer behavior.
Beyond menu and sales data, customers can also gain detailed insights into restaurant technology, machine learning, and AI. With access to restaurant tech, customers can leverage technology for breakthrough operational efficiency, superior customer experience, and faster growth.
Enrich Your Systems
For customers looking to enhance their systems, Brizo’s market intelligence platform allows them to enrich their existing systems with comprehensive market insights. This helps customers make informed decisions with confidence, and it enables them to create and launch new products and services to better meet the needs of their customers.
Overall, for those looking to succeed in the foodservice industry, it’s clear that staying ahead of industry trends is key. With comprehensive insights and analytics, restaurant marketing analytics systems like Brizo help customers uncover all the necessary data points to gain an edge on the competition.
