For businesses working in the foodservice industry, understanding the market and what engages customers can be a challenge amidst an ever-changing landscape. New restaurant technologies, data.com/en/platform/’ target=’_blank’>menu trends, and local customer preferences can greatly influence how a marketing or sales team should approach a particular market.
Fortunately, businesses now have access to detailed industry research, data-driven insights, and even predictive analytics to ensure their marketing, sales, and operations efforts are up to date. This is possible with platforms such as Brizo, a comprehensive market insights provider specifically catering to the foodservice industry. With Brizo, businesses have the insights and analytics needed to become industry experts and deliver more effective campaigns.
In this article, we will cover the essential insights and tools needed to get started in the foodservice industry. Learn how to use Brizo to identify local trends, build targeted sales outreach campaigns, and better understand the foodservice market overall.
1. Sales Prospecting
With all of the data available in the foodservice market, sales teams can create more strategic campaigns and tailor outreach to specific customers. Using data-driven insights, sales teams can identify areas of opportunity that have been previously overlooked — resulting in an increase in ROI for sales campaigns.
Brizo provides a variety of features to streamline the sales process. For example, Brizo’s “Prospector” feature enables sales teams to quickly review, qualify, and target potential clients according to their precise criteria. With Prospector, sales teams can quickly search for customers based on their locations, cuisine types, and more — eliminating the need to manually review and filter customer lists.
2. Attract, Convert, & Close Leads with Industry Insights
Apart from sales prospecting, businesses need to focus on marketing to the foodservice market. As with any industry, understanding and leveraging current trends is key to creating impactful marketing campaigns and capturing potential customers’ attention.
Brizo offers advanced marketing insights to help businesses differentiate their campaigns and ensure they’re tapping into the latest food-related trends. Brizo’s menu insights are based on daily data gathered from thousands of restaurants, helping businesses understand what’s popular in their industry. This allows businesses to differentiate their campaigns and target the most relevant and up-to-date trends.
3. Find Kitchens & Streamline Production
For businesses looking to expand their presence in the foodservice industry, Brizo can provide comprehensive market intelligence that can help streamline and speed up the process. By leveraging Brizo’s Market IQ, businesses can gain valuable insights into local trends, better understand their target market, and even identify opportunities for growth.
Furthermore, Brizo provides the ability to search for and identify kitchen spaces that are perfect for expanding operations. With the help of advanced technology and analytics, Brizo can help businesses find the right kitchen at the right price — allowing businesses to quickly and affordably expand their presence in a particular market.
4. Data Enrichment
For critical decisions and analysis, businesses need to ensure that have the most accurate and detailed data available. With Brizo, businesses can access comprehensive insights into the foodservice market — in-depth menu data, tech coverage, and market intelligence. By leveraging this data, businesses can make data-driven decisions with confidence — ensuring that their operations are efficient and effective.
