For foodservice businesses, the challenge of staying relevant in today’s competitive landscape is becoming increasingly harder each year. Finding new restaurant customers, upgrading your technology infrastructure, and propelling inning’s innovation all require a data-driven approach embarked on by restaurant and foodservice technology providers.
In 2023, foodservice data trends are largely focused on automated sales prospecting, digital marketing insights, and personalization of the customer experience. Companies are turning to data-driven tactics for their restaurant solutions in order to keep up with the foodservice market and seize new opportunities. By leveraging Brizo’s industry insights, restaurant technology providers are able to start ramping up for menu trends 2023 while staying on top of the latest foodservice market trends.
Sales Prospecting
Sales Prospecting is the practice of researching and acquiring potential new restaurant customers with the power of data and insights. In the foodservice market, the task of getting your products to the right people can be a daunting one — which is why it’s essential to use data-driven insights to uncover potential leads, build tailored messages, and identify customer preferences and needs.
Brizo’s Sales Prospecting platform provides the ability to enhance segmentation of customers based on their consumption preferences, easily locate new clients that may be interested in trying out your products, and powerfully anticipate customer trends in the foodservice market. With Brizo, experienced sales personnel can increase their sales efficiency and broaden their customer base with data-driven insights, while new sales members can better understand their customers and the foodservice market.
Marketing in the Foodservice Market
Digital marketing in the foodservice market is rapidly changing due to the influx of restaurant customers turning to the internet, mobile apps, and other digital mediums for their meals. To effectively market to the foodservice market, data-driven insights allow restaurant technology providers to understand customer preferences, target more relevant customers, and craft tailored messages based on the latest trends.
Brizo’s Marketing Intelligence platform provides the essential insights needed for restaurant industry marketing campaigns. With Brizo’s platform, companies can confidently generate their next strategies, have deep insights into customer behavior, and rely on analytics-driven insights to target only the most relevant potential customers. From search engine optimization to competitor research, Brizo’s powerful marketing intelligence platform can lead to increased leads, conversions, and a higher return of investment.
Find Kitchens & Expand Operations
For restaurant technology providers, the ability to expand a business and take advantage of market opportunities requires the right data insights. With Brizo’s Foodservice Market Intelligence platform, they can get a better understanding of the current foodservice market, see future trends clearly, and make better decisions with confidence.
This platform enables companies to streamline production innovation, track and source new customer leads, and strategically expand their operations to increase sales. With comprehensive market insights and data enrichment, companies can efficiently evolve their business while providing a better customer experience.
