Evaluating market intelligence services for restaurants can be tricky. Most of the time, people focus on the basics—the costs, the features, and the overall availability. But there are other elements of market intelligence services that are often overlooked in restaurant business and decision-making, leaving the operators and owners in the dark about their competitive advantage.
Brizo is a specialized market intelligence data provider that helps restaurants navigate through the complexities of the foodservice market and analyze consumer behaviour. Our platform focuses on highly targeted research and prospecting of the foodservice market with unique data fields, thereby allowing for smarter, data-driven decisions. We also differentiate our data by adding a plethora of menu information and tech coverage.
Let’s take a look at how Brizo’s market intelligence services can help you enhance your restaurant business.
Sales Prospecting in the Foodservice Market
Sales prospecting is one of the core activities for any restaurant business. By leveraging our market intelligence services, you can equip your sales team with data-driven insights – enabling them to identify the best prospects and to reach out to them in an informed manner. With Brizo’s network of proprietary companies, partnership prospects and competitor intelligence, they’ll gain a better understanding of the stakeholders that matter most.
marketing to the Foodservice Market
Foodservice marketing works best when you have the right insights. With our market intelligence services, you’ll be able to attract, convert and close more leads. We’ll help you find the right key performance indicators (KPIs) that enable you to make better decisions. For example, our data covers key areas such as total number of restaurants, size of the restaurant, restaurant consumer reviews, and more. By tracking these points of information, you’ll be able to pinpoint the best opportunities, whilst having the confidence that you’re making the right marketing decisions.
Find Kitchens & Expand Operations
Using our market intelligence services, you can streamline production innovation and strategically expand your brand. From smaller, one-off restaurants to bigger enterprises, our data will help you find the right kitchens and capitalize on the potential for profitable expansion. We’ll provide you with data detailing the supply chain, food cost problem areas, and more. That way, you can quickly identify the right opportunities in the market and develop strategies for further expansion.
Data Enrichment
Brizo’s market intelligence services also provide you with the ability to enrich your systems with more comprehensive insights. We’ll help you make decisions with confidence and accurately map food market trends across regions and sectors. By collecting such detailed data from multiple sources, you can make the best decisions for your restaurant business.
Brizo provides an enhanced set of data and market intelligence services for restaurants. By leveraging our insights, you can equip your sales team with the right data-driven intelligence, market to the right people, find new foodservice prospects, and ultimately make confident decisions that’ll benefit your entire business.
