Running a successful foodservice business requires more than just good cooking. Accurate and timely decision making is key to staying ahead of the competition, and data-driven insights are the best way to achieve that. Brizo provides market intelligence that helps owners, operators and technology providers understand what’s happening in the foodservice industry so they can make better decisions.
Data analytics plays an increasingly important role in the foodservice industry as this sector continues to transform. As restaurants implement new technologies, such as online ordering platforms and POS systems, data can be collected to facilitate better decision making. From menu engineering to sales prospecting to market expansion, leveraging data provides a competitive advantage in a highly varied and crowded field.
Independence Day 2020 marked the industry’s return to normalcy as restaurant traffic returned from its pandemic slump. With more people dining out, the foodservice industry has continued to expand and become increasingly competitive. Data-driven insights are the key to staying ahead of the competition.
With detailed metrics and actionable insights, Brizo offers a comprehensive picture of the foodservice market. Whether you’re a restaurateur, tech provider or food manufacturer, Brizo provides deeper understanding of the foodservice industry. Armed with this comprehensive market intelligence, you’ll be better able to target the right customers and optimize operations for more consistent and profitable success.
Brizo offers a wide variety of data across multiple categories, including sales prospecting, marketing and kitchen expansion. Let’s explore the unique data fields that are exclusive to Brizo and how they can help you make better decisions in the foodservice industry.
Sales Prospecting in the Foodservice Market
Whether your business is a restaurant company, cafe operator or food-tech provider, sales prospecting involves identifying potential customers and targeting them with the right products and services. With Brizo’s data, you can determine the best markets to penetrate, identify potential customers and quickly close leads using customized insights. Brizo’s proprietary data fields allow you to determine customer turnover rate, average check size and more, so you can understand the local market and determine which type of prospects offer the greatest potential for growth.
In addition to data-driven sales insights, Brizo also offers sophisticated search tools that allow you to quickly identify potential customers and reduce lead times. Before making a sales call, you can easily uncover customer preferences through menu analysis and tailor your offerings to meet their exact needs. By leveraging data-driven insights and strategically targeting potential customers, you’ll be able to close more leads and drive more revenue.
Marketing to the Foodservice Market
When it comes to marketing to the foodservice market, Brizo provides detailed insights into customer needs and preferences, so you can better understand what drives their buying behavior. Leveraging aggregated consumer spending data, you can analyze customer choices and make better-informed marketing decisions.
Brizo also offers insights into potential marketing opportunities and trends in the foodservice industry, so you can create smart strategies to maximize customer engagement. With insights into high-value audiences and consumer preferences, you’ll be able to craft effective marketing campaigns and improve marketing ROI.
Find Kitchens & Expand Operations
Finding the right kitchen is one of the most important decisions a restaurant company can make. With Brizo, you can quickly locate and identify potential kitchens in your target market, allowing you to make informed decisions that support your goals for growth.
Brizo also offers comprehensive insights that help you identify potential areas of improvement. By analyzing menu trends in a certain region, you can quickly identify opportunities to improve your menu and optimize operations. This data can be used to determine which dishes are popular, which ingredients are trending and which dishes are over or undersold.
Data Enrichment
Brizo provides restaurants, manufacturers and tech developers with comprehensive market intelligence to enrich their systems with comprehensive market insights. With detailed data fields, such as customer feedback and reviews, customer loyalty and satisfaction and menu analysis, you can make data-driven decisions that support your objectives for growth and optimization.
Using Brizo’s insights, you can easily unlock the value of data in the foodservice industry. You’ll be able to tailor your offerings to customer preferences, make smarter marketing decisions and drive more revenue.
Making decisions based on data-driven insights is the key to success in the foodservice industry. With Brizo’s comprehensive market intelligence, restaurant companies, tech providers and food manufacturers can maximize growth and profitability.
