As franchisors continue to expand their businesses, understanding the current market trends and data-driven insights of local markets for successful franchise expansion is becoming ever more essential. Knowing which locations best suit a new franchise and being aware of general customer preferences when tackling a new market can be vital to creating a successful launch. For restaurant owners and operators, data apps and account based data allow you to quickly and easily identify local market insights for strategic decision making.
Brizo is a trusted partner providing an extensive set of data as well as diverse and in-depth menu analysis for the foodservice market. It enables highly targeted research and prospecting with unique data fields tailored specifically for the industry. Using Brizo’s data, restaurants and franchises can identify valuable insights to power sales and marketing strategies.
For sales departments in particular, using Brizo’s data-driven insights and analytics allows them to target their markets intelligently. They can use this data to price their products accordingly and increase their sales exponentially. Additionally, this data helps provide general customer preferences in different markets, enabling franchises to customize their services to the local region and as well as gain a better understanding of their target audience.
Similarly, for marketing teams, Brizo’s account based data can be used to attract, convert and close more leads. As customer preferences and market trends are well-documented, the data helps to inform targeted campaigns and instill the appropriate strategies to drive sales. Furthermore, this data helps to identify local food trends which can be used to strategically position a franchise, manipulate menus and devise promotional campaigns.
Franchises can also draw from Brizo’s insights to easily find kitchens and expand operations. By analyzing local markets, restaurants can identify the best locations to set up a kitchen and tailor their services and menu according to local demands in order to boost their presence and success. Additionally, by discovering these market trends and trends across a wide range of competitors, franchises can focus on production innovation and refining the customer experience.
Lastly, user systems are enhanced with more comprehensive market insights with account based data. This data provides in-depth analysis to inform strategic decision making and allows for comprehensive comparison to ensure the best practices and choices. Such comprehensive market intelligence empowers businesses with the confidence to make decisions they know are informed and supported by industry data.
Account based data apps are a valuable tool for expanding and refining restaurants and franchises. The data provided by apps such as Brizo, power businesses Intelligence, strengthen marketing strategies, provide insights for local market queries and facilitate ease of decision making in the market.
