The foodservice industry is undergoing a technology revolution as we move towards increased automation and predictive analytics. As the industry shifts to new and innovative technologies, the need for quality data to power accurate analyses to guide the decisions of restaurant owners, merchants, and technologists has never been more important.
To meet these growing demands, Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. Our data allows for highly targeted research and prospecting of the foodservice market, with unique data fields specific to the food service industry. Insights include in-depth menu data, restaurant tech coverage, and much more.
Complementing this data is the analysis and assessment of the market. Here we outline how suppliers, merchants, and tech providers can leverage our data to transform their activities.
Sales Prospecting in the Foodservice Market
For suppliers, being able to identify new opportunities in the foodservice market is essential. With our data, you can quickly and accurately spot areas of potential growth. Advanced filtering and segmentation capabilities let you narrow down potential targets to save both time and resources.
Using the menu data we collect, you can identify restaurant trends such as new substrates being used or novel flavors being explored. As an example, if you produce branded sauces, you can combine the menu data and our new flavor algorithm to find restaurants serving dishes with a certain flavor profile. This helps you establish if the restaurant is already using a sauce and, if not, if it could be a good fit.
Marketing to the Foodservice Market
For marketers, understanding the foodservice market requires more than a limited set of filters. Our enriched data set provides decisive insights into the actions of consumers in the foodservice market. This includes purchasing data for restaurant owners, conversion data from consumers, and lifetime value for customers.
Using the insights from this data, you can see which areas are performing and where you need to adjust your strategy. It also shows what potential opportunities there are in current events. If you’re targeting specific demographics, you can also use this data to create profiles and campaigns that are tailored to their interests.
Find Kitchens & Expand Operations
As the foodservice industry grows, so too does the need for production. For restaurant technology suppliers, leveraging Brizo’s data to identify suitable kitchens and production facilities across the country can be a huge benefit. With our data-driven analysis, you can make sure that you’re choosing the right production facility for your needs.
By drilling down into the data, you can accurately compare regions and states, see which production facilities are viable, and spot opportunities for expansion. Additionally, our data can help you better understand the limitations of any given area and identify any changes in both production and consumer demand.
Data Enrichment
For any foodservice provider, the quality of the data you have is essential. Our data covers a wide range of foodservice markets, allowing you to quickly and accurately assess any area. Brizo’s data encompasses establishment information, detailed menu data, customer reviews, and much more.
With our insights, you can take the data sets you already have and enrich them with additional information. This gives you an unprecedented level of detail and insight into the foodservice markets you operate in. With the ability to identify patterns, anticipate demand, and react instantly to changes, you can take your business to the next level.
To conclude
Navigating the foodservice market can be both competitive and complex. With Brizo’s data science and big data analytics, you can equip your business with the insights and intelligence you need to succeed. By using our data to generate sophisticated insights, you can optimize your sales, marketing, and operations to gain a strategic advantage in the market.
