The foodservice industry is becoming increasingly complex, with restaurants, suppliers, and technology providers each vying to outpace the competition. In 2019, restaurant industry sales were $863 billion, a 4.3% growth from the previous year despite the impacts of COVID-19. As the foodservice sector continues to expand and evolve, technology providers are now entering the space with tools to give customers a better understanding of the market. Brizo is one such technology platform, offering advanced analytics and data-driven insights to help users evaluate and better understand the restaurant PR space.
For those unfamiliar with the workings of PR analytics, it’s important to understand the basics and build out from there. The term “PR” stands for “public relations” and is used to refer to any activity that helps an organization build and maintain a positive image in the public eye. It encompasses everything from media relations and press releases, to networking and events. Any strategic activities engaged in by an organization in order to engage with its target audience falls within the scope of PR.
Brizo is an advanced PR analytics platform designed to help users conduct data-driven market research by leveraging restaurant-specific data fields. By leveraging menu data, restaurant technologies, and other industry-specific insights, Brizo provides users with an all-encompassing tool to familiarize themselves with the foodservice sector. The services offered by Brizo fall into three categories: sales prospecting, marketing intelligence, and data enrichment.
Sales Prospecting
To help sales teams take advantage of market insights and analytics, Brizo leverages big data to identify the right marketing prospects. By utilizing predictive analysis the platform enables sales teams to target the right group of prospects with certain attributes, and take advantages of market trends to expand their customer base. This allows users to quickly identify their most profitable and potential customers.
Marketing Intelligence
Marketing intelligence enables foodservice businesses to better understand their target audience, allowing them to craft effective strategies to convert leads and increase sales. Brizo’s analytics platform returns results in real-time, making it easier to adjust strategies quickly based on the data. By obtaining market insights through Brizo, users are able to gain a better understanding of their customers and create better strategies to engage and grow their customer base.
Data Enrichment
Integrating Brizo into existing systems allows users to enhance their data sets with more comprehensive market insights. From operations to menu engineering, users can gain a better understanding of their restaurant’s performance, and make decisions with confidence. Brizo also helps users streamline production innovation and strategically expand their brand.
Brizo’s analytics platform provides users with advanced data-driven insights, allowing them to take advantage of market trends, target leads effectively, and make decisions with confidence. The platform helps customers identify leads quickly, allowing them to expand their customer base and develop better strategies to engage and convert leads.
