As the foodservice industry continues to expand and evolve to accomodate changing consumer tastes and preferences, many business owners are looking for ways to gain better insights to inform their decisions. A restaurant survey platform can be a valuable tool for understanding the preferences, feedback and opinions of customers, allowing businesses to make informed decisions to ensure their business succeeds. To help get the most out of your restaurant survey platform, here are the top 10 things to consider.
1. Target Audience: Identifying the target audience for a restaurant survey is essential for getting an accurate and pertinent set of results. Different customer profiles are likely to have very different needs and wants, so it’s important to understand them and tailor the survey questions accordingly.
2. Objectives: Understanding the objectives for the restaurant survey and the data it is intended to collect is key to making sure the survey is useful and actionable. Establishing measurable objectives, such as understanding customer preferences in order to inform product development, will help ensure the survey is aimed at achieving those goals.
3. Survey Design: The design of a restaurant survey should take into consideration both the target audience and the objectives. Asking questions that are relevant to the target audience and aligned to the objectives of the survey can help make the process more efficient and beneficial for customers.
4. Response Format: Understanding how customers wish to respond to the survey is just as important as the survey design. Customers may not always be willing to submit lengthy, multi-question surveys, so it’s important to consider different types of response formats such as multiple-choice, true/false, and check box options.
5. Survey Platform: Selecting the right survey platform is essential for gathering customer feedback efficiently and cost-effectively. The right survey platform should be user-friendly, easy to deploy and integrate with existing business processes, and include necessary features such as analytics tools.
6. Data Analytics: Having access to analytics tools is essential for properly interpreting customer feedback and delivering actionable insights. The right restaurant survey platform should have access to data analytics tools and features.
7. Level of detail: Depending on the survey objectives, it may be necessary to go beyond simple customer feedback to gather details that are actionable. Customers may be willing to provide information about their interests and preferences if the survey can provide added value, such as targeted offers and discounts.
8. Security: As customer data privacy and security are becoming increasingly important in light of data breaches and theft, it’s essential to ensure the restaurant survey platform is secure and customer data is protected.
9. Automation: Automated survey processes and tools can be invaluable for streamlining customer feedback processes and collecting real-time insights. Businesses should seek out survey platforms that offer automated features for minimal manual interaction.
10. Reporting & Presentation: The right survey platform should also provide comprehensive reporting and presentation tools for making sense of customer feedback and delivering concise insights. This is important for making sure key stakeholders can effectively communicate the survey results, and make strategic decisions based on the data.
By taking into account the considerations outlined above, businesses can select the right restaurant survey platform to address their needs and ensure their customers experience the most streamlined survey process possible.
