If you’re a vendor or tech provider serving the restaurant industry, you know how challenging the sales process can be.
One of the biggest hurdles? Finding right-fit restaurant clients that want and need what you’re offering.
Cold calls are a natural part of prospecting, but what if you could drastically improve the quality of your leads, your response rate, and your conversion rate? With richer data and insights into restaurant menus and restaurant amenities, vendors and tech providers can do all three.
Here’s everything you need to know about how vendors and tech providers like you are improving sales through better restaurant menu and amenities data.
The restaurant industry has had a tumultuous couple of years, making sales from vendors and tech providers to restaurants more challenging than in the past. This isn’t equally true for every vendor: If you offer a product that enhances a restaurant’s ability to thrive with mobile ordering, in-unit cleaning, or off-premises consumption, the past few years may have been a marked period of growth.
But for many, sales have been challenging. To make a sale, vendors must reach restaurants that simultaneously have an unmet need and a healthy enough budget to pay for the vendor’s solution. In an industry facing numerous logistical and financial challenges, unmet needs are everywhere. Excess capital? That’s another story.
Lower sales and lower profit margins are one major factor, leading to a second, more grim reality. Quite a few restaurants that were in business in February 2020 are no longer operating. When relying on weak data or outdated contact lists, sales agents waste time calling restaurants that are no longer active.
Better data on restaurant status — and the relative health of restaurant prospects — can greatly enhance efforts at reaching the right active restaurants with the right products and solutions.
Better restaurant menu data can do far more than improve your contact rate. It can help you focus on the leads most likely to benefit from what you offer. Here are two examples of how our restaurant menu data model (along with restaurant amenities data) can improve prospecting efforts for food vendors and tech providers.
For example, say you’re a cheese wholesaler looking to expand into the Chicago market. Not every restaurant is equally likely to become a client. Some restaurants are obvious poor fits (say, vegan ones). Others might churn through a lot of dairy products but little to no cheese (coffee shops come to mind).
You can do some of this work manually, guessing based on restaurant names and so forth. Or you can use powerful restaurant data from Brizo FoodMetrics. With it, you can instantly narrow your list down to only those restaurants with cheese on their menu.
Say you’re a foodtech vendor supplying digital menu boards for drive-thrus. You have a specific market in mind, and it doesn’t include high-end fine dining establishments in urban centers. Again, you can do the work manually to determine which restaurants in a region are likely to have a drive-thru. But manual processes are slow, and they don’t scale.
With data from Brizo, you can filter out restaurants by any number of factors, including whether they have specific amenities like a drive-thru. Once again, you can populate a list of right-fit prospects in seconds and with just a few clicks. That’s the power of Brizo.
Put simply, the more data you have, the more precisely you can target a sales presentation to a particular restaurant or restaurant group. Trying to sell drive-thru equipment to a Michelin-starred steakhouse is an extreme example, but sales reps can go wrong in so many smaller, less obvious ways when they don’t have the right data. Pitching non-organic food to an organic restaurant or promising sales increases that aren’t based on current realities are just a couple of such examples.
Menu item data, in particular, is valuable to vendors selling food products or tech products specific to certain menu items or cuisine types. Knowing with near certainty what a restaurant is currently selling to customers is a massively powerful way to tailor a sales presentation.
Brizo provides restaurant and foodservice predictive analytics and rich data and statistics to foodservice vendors and tech solutions providers in the industry. One area where Brizo shines is in its ability to surface detailed, nuanced restaurant menu data for the hundreds of thousands of U.S. and Canadian restaurants in its database.
Just how rich is Brizo’s data set? Take a look at everything Brizo is collecting at over 1,200,000 restaurants and other foodservice establishments:
Getting this data from Brizo is straightforward and can be done with just a few clicks.
Better restaurant data intelligence creates more effective salespeople by powering better sales and more targeted prospecting (including cold outreach). Richer data also gives tech providers a tactical advantage, helping them target tech solutions to the best-fit leads, leading to higher conversion rates and better overall success.
With over 200 million menu items in its database, Brizo FoodMetrics pushes your data intelligence to the max, giving you deeper, richer, more granular data than anything else on the market. With unprecedented levels of data-driven insight, restaurants, vendors, and tech solutions providers all win by finding more of the right customers faster, with greater certainty and lower levels of unproductive outreach.
Ready to see the power of Brizo? Get started for free today.