When you’re ready to take your restaurant data.com/en/solutions/restaurant-chains/’ target=’_blank’>chain to the next level and expand beyond your existing locations, it can seem like a daunting task. How do you know which areas will be the most profitable for your franchise? What data can you use to inform your expansion decisions? And how can you stand out in increasingly competitive markets?
The foundation to a successful restaurant chain expansion lies in data-driven insights. Leveraging data to develop a clear understanding of the foodservice market can help ensure you’re targeting the most lucrative markets. It also helps to cut down on the tedious legwork required to find the best kitchens and venues for expansion, streamlining your operations and ensuring success in the long run.
In this article, we’ll outline the key steps for growing a successful restaurant chain—from collecting data to finding the right locations and prospects to grow your business.
Sales Prospecting in the Foodservice Market
One of the first steps in any successful chain expansion is sales prospecting. This involves gathering data on the industry as a whole and looking for insights into which areas are most profitable for your operation.
The foodservice industry is constantly changing, and it’s important to stay on top of any new trends or developments. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. Our data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry.
Using this data can help you get a clearer picture of the current landscape, as well as the trends that could impact your restaurant chain in the future. Not only can this data help you determine which markets to target, but it can also provide key insights into the local food preferences and consumer trends in those markets.
Marketing to the Foodservice Market
Once you’ve identified the right markets for your restaurant chain, it’s time to start marketing your brand. This requires a thorough understanding of the local culture and food tastes so you can craft a targeted campaign that speaks directly to the needs of your target audience.
By leveraging data-led insights, you can create a more effective campaign that resonates with the local customer. Through data-driven analysis, you can uncover the insights you need to create powerful visuals and campaigns that connect with your local customers. This can help you attract, convert, and close more leads with a comprehensive understanding of the foodservice market.
Find Kitchens & Expand Operations
Once you’ve identified the right markets and developed an effective marketing plan to reach local customers, you’ll need to find the best kitchens and venues in each area to expand your operations. This can involve a great deal of research, which is why leveraging data-driven market insights can help streamline this process.
Using data-based insights can help you get a clearer picture of the competition and pricing in your target markets. This allows you to take a more strategic approach to kitchen and venue selection, helping you save time and money while ensuring you’re getting the best location for your restaurant chain.
Data Enrichment
Accurate market data can be crucial to the success of expanding your restaurant chain, but it can be difficult to maintain. That’s why data enrichment is essential to any successful restaurant chain growth strategy. Data enrichment helps to maintain the accuracy and granularity of your existing data, allowing you to make more informed decisions and increase your profitability.
By investing in data enrichment, you can enhance your systems with more comprehensive market insights and make decisions with confidence. This helps you get the most out of the data you’ve gathered and ensures you’re staying ahead of the competition in terms of understanding the foodservice market.
