As a point of sale (POS) system provider, you’re not just selling a product — you’re offering a transformative solution that can revolutionize a restaurant’s operations. It can be challenging to convince prospective customers to transform their business using POS. How do you make them realize that your system is an expense and an investment that can boost a restaurant’s efficiency, profits, and overall success?
In this blog post, we will walk you through how to effectively communicate the benefits of your POS system to restaurant owners, turning the usual sales pitch into a compelling narrative of improved operations and growth potential.
A modern POS system is a sophisticated digital tool designed to manage and streamline various aspects of a restaurant’s operations. Think of it as the central nervous system of a restaurant – connecting, coordinating, and optimizing everything from sales transactions to inventory management, from staff scheduling to customer relations.
In 2022, the valuation of the global market for restaurant point-of-sale terminals reached USD 20.31 billion.
Now that we understand what a modern POS system for restaurants can offer, let’s dive into how these features translate into benefits for restaurant owners.
A well-integrated POS system takes the complexity out of managing different aspects of a restaurant. For example,
It streamlines these tasks, making them quicker, easier, and less prone to errors. This leaves restaurant owners more time to focus on what they do best, i.e., delivering delicious food and memorable dining experiences.
A restaurant POS system offers real-time sales, costs, and profitability data. By integrating this data into accounting software, restaurants can simplify bookkeeping and make tax preparation less difficult. These features enable restaurant owners to make better financial decisions and manage their bottom line.
Restaurants utilize POS data for loyalty programs, upselling, and discounts in 71% of cases. With features like order tracking, CRM tools, and introducing loyalty programs, a POS system can significantly enhance the customer experience. It ensures faster, more accurate service and offers personalized engagement, making customers feel valued and encouraging repeat business.
The cloud-based nature of modern POS systems allows restaurant owners to monitor their business from anywhere, anytime. They can monitor real-time sales, make menu changes, check inventory levels, and more – all from the convenience of a mobile device.
A POS system also provides robust security measures. It safeguards sensitive customer information, helps prevent employee theft, and ensures compliance with payment card industry standards. This peace of mind is invaluable for restaurant owners in a world where data breaches and fraud are real concerns.
Here are some strategies that uncover the secrets of how to sell POS systems:
With Brizo FoodMetrics, you can enhance your sales approach by providing data-backed insights demonstrating your system’s ability to help that particular restaurant. For instance, if you’re selling a POS system designed to streamline operations for bakeries, Brizo can provide a comprehensive list of bakeries in the US, including their contact details, reviews, ratings, and even the technology they currently use. This data enables you to tailor your pitch, showcasing your POS system’s specific features that align with bakeries’ unique needs and operational challenges.
You build credibility and trust with potential restaurant owners to sell POS systems by presenting data-backed insights. This personalized approach resonates with them and optimizes conversion rates.
Leverage Brizo FoodMetrics’s valuable insights to offer personalized demonstrations and trials to foodservice manufacturers and food and beverage distributors.
Let restaurant owners experience first-hand how your POS system can enhance their operations. A hands-on experience can greatly influence their decision-making process and solidify the value of your offering.
Selling your POS isn’t a one-off process. Instead, it can convert into recurring revenue and more referral sales by building long-term partnerships with your clients. Continuous monitoring of market trends and customer preferences allows you to provide ongoing support and improvement suggestions, thereby positioning yourself as a trusted advisor. A fast-casual restaurant struggling to optimize its menu can benefit from your guidance based on Brizo’s rich market analytics, advising them on trend-aligned menu adjustments.
For instance, if you have sold a POS system to a chain of cafes, you can use Brizo’s data to inform your client about market trends, competitor activities, or even emerging technology in their specific business type.
To increase sales, add features in your POS that restaurants are actually looking for. Brizo FoodMetrics, with its comprehensive market insights, can help you offer a POS system experience that’s truly tailored to each restaurant’s unique needs. By understanding the nuances of each restaurant type, whether it’s a bakery, cafe, or liquor store, you can highlight how your POS system addresses their specific challenges.
For example, your POS system might help a busy cafe optimize table turnover times or assist a bakery in managing inventory more effectively. Or it could help a full-service restaurant streamline its order process, reducing wait times and boosting customer satisfaction.
Selling POS systems to restaurant owners requires a strategic and data-backed approach. It’s not about presenting a product; it’s about showcasing a solution that directly addresses their specific needs and operational challenges. Brizo FoodMetrics plays a vital role in this process. With its assistance, you can sell not just a POS system but a transformational tool that contributes significantly to a restaurant’s success story.
Let us help you turn your POS system into a compelling solution no restaurant can resist. Contact us today to learn how Brizo FoodMetrics can boost your POS sales.
