Finding market intelligence and research data to inform decisions in food service related industries can require a significant investment. But with Brizo, food and drink market research agencies can launch quickly and cheaply, and supply valuable insights to clients. Brizo provides its users with diverse data to get to the heart of understanding and analyzing the RestaurantTech industry, with access to menu and restaurant tech coverage.
This article will discuss the various steps involved in getting started with a food and drink market research agency. We will look at sales prospecting, marketing to the foodservice market, finding kitchens and expanding operations, as well as looking at data enrichment processes. This guide will provide food and beverage professionals with the necessary information to launch a market research agency.
Sales Prospecting in the Foodservice Market
The first step towards launching a food and drink market research agency is to set up a sales team. The sales team should be well versed in the food service industry, and understand the data that will be used to inform decisions. Sales prospects should be informed about the data that is available in Brizo, such as menu data, RestaurantTech coverage, and other market intelligence. With this data, sales teams can more accurately target their prospects and understand the larger landscape of the food service industry.
The data should be used to make informed decisions and better target clients. For example, pricing should be in line with the competitive landscape of the restaurant industry, and sales messaging should be tailored to the specific circumstances of the client.
Marketing to the Foodservice Market
Once the sales team is established, it’s time to devise a marketing approach to target foodservice prospects. This should be done in conjunction with the sales strategy, where data analysis can be used to understand the markets and target audiences. Brizo can provide data-led insights into industries and trends in the restaurant space, as well as insights into competition and changing customer tastes.
For example, Brizo can provide insights into areas like customer experience, product innovation, product positioning, and pricing. In turn, these insights can be used to create marketing campaigns that better capture the attention of the foodservice market. Messaging should be tailored to the data-driven insights, ensuring that it resonates with the specific audience that the agency is targeting.
Find Kitchens & Expand Operations
When researching the foodservice market, it is important to investigate the kitchens and production process that are required to run a successful business. Understanding the kitchens available, their current capacity, and any potential expansion opportunities is important in order to scale up operations.
Data on kitchens in the restaurant industry can be discovered through Brizo’s data enrichment processes, such as search engine optimization and keyword research. This data can then be used to develop an in-depth picture of the kitchen industry, and discover any potential expansion opportunities.
Data Enrichment
The final step in launching a food and drink market research agency is to enrich systems with data-driven insights and use the data to commit to decisions. With Brizo’s data enrichment tools, such as keyword research, search engine optimization, data visualization, market research, and more, users can tap into valuable insights that can inform decisions. These insights can be used to understand markets and develop strategies for brand expansion, product innovation, customer experience, pricing, and more.
For example, by studying the trends within the restaurant industry, food and drink market research agencies can discover popular menu items, local competitions, and customer preferences, in order to tailor any product or marketing strategies. Additionally, market insights can be used to better price products and understand what customers in a particular area expect.
Overall, launching a food and drink market research agency with Brizo is a straightforward process. With the right data-driven insights, agencies can understand the industry and its opportunities, as well as discover hidden gems for new businesses. With the right tools and insights, any foodservice business can unlock its potential in the food service industry.
