The foodservice market is vast and complex, and it’s one of the most rapidly changing sectors in the industry. With the rapid innovation of data, it’s increasingly challenging for suppliers to keep up with trends and acquire valuable insights into new flavors, menu items, and customer preferences. As a food service or production supplier, staying at the forefront of data-driven food trends is essential to staying competitive in an ever-evolving market.
Brizo’s data-driven insights provide a comprehensive view of the foodservice market so suppliers can stay ahead of the competition and maximize their sales efforts. By harnessing the power of data science, artificial intelligence, and big data analytics, Brizo’s platform offers the market intelligence needed to identify opportunities and maximize sales performance. Here’s a breakdown of how suppliers can use the platform to get started with trending flavors in the foodservice market.
Sales Intelligence
Sales intelligence refers to the ability to quickly research and acquire leads for food service and production opportunities. Brizo’s platform accelerates the sales process by offering lead-generation solutions that provide enterprise-level insights specific to the foodservice market. Through Brizo’s platform, suppliers can quickly locate and identify potential customer prospects, as well as track the success of the leads generated. The platform also helps streamline the process of generating leads on restaurant tech trends, menu items, and customer preferences.
Competitive Intelligence
Competitive intelligence is the ability to understand foodservice market trends and uncover your competitors within them. Brizo’s platform offers a unique suite of competitive intelligence solutions that can easily identify emerging trends and menu items, as well as help suppliers measure and track customer preferences. By leveraging the data-driven insights provided by Brizo’s platform, suppliers are better equipped to stay ahead of the competition and maximize their sales performance.
Marketing Intelligence
Marketing intelligence is focused around optimizing campaigns and target with unattainable market insights. Brizo’s platform provides rich data sets that identify key customer segments and target markets, so suppliers can quickly direct their campaigns to the right people. By using Brizo’s data-driven insights, suppliers can easily develop highly effective marketing campaigns- and better identify new areas of growth and expansion- with greater ease and accuracy.
Find Kitchens & Expand Operations
Brizo’s platform also offers a unique capability to streamline production innovation and expedite the expansion of brands. By using the data-driven insights provided by the platform, suppliers are better equipped to quickly identify new markets and pinpoint the best locations for their operations. With the help of Brizo’s platform, brands can easily find and target new kitchen locations to meet customer demand and accelerate expansion.
Data Enrichment
Data enrichment allows for systems to be enhanced with more comprehensive market insights, empowering suppliers with the confidence needed to make wise business decisions. Brizo’s platform provides a unique suite of data enrichment solutions that allow for detailed customer segmentation, as well as predictive analytics to better understand customer trends and behaviors. By having a more comprehensive view of the foodservice market, suppliers can focus on areas that have greater opportunity and minimize their risk.
At Brizo, our data-led insights and analytics provide the essential capabilities for suppliers to remain competitive in the foodservice market and ensure success in their sales, marketing, and operations campaigns. With our robust platform, you can easily gain more detailed insights into new flavors, menu items, and customer preferences- as well as streamline production innovation and expand your brand- to maximize success in the ever-evolving foodservice market.
