Marketing food and drink can be a daunting task, especially for a franchise looking to expand its operations across multiple locations. With complex and ever-changing regulations, it’s essential to understand the local market before pushing forward with new strategies. As such, it is paramount to partner with the best food and drink marketing company to ensure a streamlined and successful advertising campaign.
Brizo provides a board and diverse set of data that can offer an in-depth understanding of the foodservice market. With unique data fields designed to help identify trends, opportunities, and key performance metrics, Brizo’s data can provide you with comprehensive insights on which to base your decisions. With their help, your sales team can be better equipped to identify and target prospects, your marketing team can reach out to the right people with the right message, your operations team can identify opportunities to expand, and you can make more informed decisions with confidence.
To get started, here are a few key steps to navigating the foodservice market with Brizo:
Step One: Sales Prospecting
Sales Prospecting in the foodservice market is more than just making cold calls. It requires a detailed analysis of the necessary data to properly target opportunities and identify potential customers. Brizo’s extensive data-driven insights can provide you with the visibility needed to accurately assess where you should focus your efforts. Information such as geographic trends, competitor analysis, local regulations, menu trends, and restaurant tech coverage can be used to create customized sales campaigns which can take into account multiple market contexts.
Step Two: Marketing to the Foodservice Market
Using the data obtained through Brizo’s sales prospecting process, you can create a customized marketing plan to ensure your message will be heard. With demographic information, contact information, and taste preferences, you can tailor messaging to create an unforgettable marketing experience. Utilizing the right target audience and vouching for the local market can help generate leads and increase revenue.
Step Three: Identifying & Expanding Kitchens
When it comes to expanding your franchise, the key to success lies in the understanding of the local market. Brizo’s market intelligence can help you break into a new geographical location by providing insights such as customer preferences, local regulations, competitor analysis, menu trends, and possible partnerships. Detailed data can provide you with the ability to identify the most promising areas for your expansion and streamline the process of establishing a kitchen in the new location.
Step Four: Data Enrichment
Data Enrichment is the process of enhancing customer insights. Brizo can provide the necessary data to create an in-depth picture of the customer and their needs. With consumer behavior trends and real-time insights, you can adjust your strategies to account for consumer preferences and highlight potential opportunities.
By partnering with a reliable food and drink marketing company such as Brizo, you can leverage their vast market knowledge and strategic insights to ensure your local business grows. With data-driven insights and analytics, you can ensure that your message will be heard by the right people and your brand will expand successfully.
