When striving to compete and stay ahead of the competition in the ever-changing foodservice market, data analysis and insights have become essential for restaurant technology providers. Intelligence gathered from the utilization of foodservice market data as it relates to restaurants, chefs, recipes, nutrition, and guests helps to inform the development of new strategies for success. By leveraging this knowledge, technology providers can gain clarity to the foodservice market’s current needs, wants, trends, and challenges. Knowing which data points to focus on and where to obtain them can be daunting. Ultimately, the right data can help restaurant technology providers achieve the highest success.
For anyone entering the foodservice market, obtaining reliable data and information is key. Brizo provides just this: board and diverse sets of data that allow restaurants today to dive deeper and make data-driven decisions. By having access to in-depth menu data and restaurant tech coverage, providers are given a more comprehensive overview of the market. Access to off-the-shelf datasets allows for highly targeted research and prospecting which can save time and money.
Understanding syndicated market data can be invaluable for enhancing the performance of both current and potential food operations. With extensive insights gathered from the data, technology providers can further define their target market, optimize campaigns and increase conversion rates. Sales teams can make use of the data to find potential leads, customers, and prospects with significantly less effort. Additionally, operational performance, innovation, and production can be improved by getting an in-depth understanding of the current foodservice market and its needs.
Data Enrichment is an essential step that should not be neglected. Having access to more comprehensive insights effectively equips technology providers with the tools needed to trust their decisions. Enhanced data will help with spotting new opportunities, understanding customer behavior, building data-driven prediction models, and more.
No business wants to fall behind the competition. Having access to up-to-date, reliable datasets can help lift the burden of trying to comprehend the state of the foodservice market. Being able to obtain information quickly and efficiently helps technology providers anticipate trends and remain an important player in the foodservice industry. Brizo’s data services platform, to name a few, provides sales intelligence, competitive intelligence, marketing intelligence, and operational intelligence required to create advantage in this competitive market.
Moreover, Technology providers should establish relationships with industry professionals, especially with new customer, to gain better insights about the foodservice market. All key stakeholders can work together to answer tough research questions related to sales, marketing, and operations. Knowing what competitors are doing in the foodservice scene will also provide the best resources to outperform them and increase customer loyalty.
Ultimately, data-driven intelligence can provide restaurant technology providers and industry professionals with the insights required to identify opportunities and convert the knowledge into market strategies. To get started, gain access to reliable sources of data (Brizo being one of them) and build relationships with recognizable players within the foodservice industry. Equipped with high-level insights, technology providers can achieve the maximum potential for their businesses and remain competitive in the changing world of foodservice.
