As a restaurant tech provider, your success is embedded in the success of restaurateurs and merchants in the foodservice market. Knowing the pulse of the industry and the trends driving the market is crucial for your business. Understanding and developing strategies to stay on top of the evolving marketplace will be key to success.
Salads are a popular item on menus across the sector. In fact, the National Restaurant Association reports that fifty-five percent of restaurant patrons order a side of salad when they visit a restaurant. With the popularity of salads, it’s essential as a foodservice market intelligence provider to stay ahead of the salad trends to help your customers make their operations more successful and profitable.
In this article we discuss how to get started on salad trends in the foodservice market. We will explore the importance of staying on top of the salad trends, the data fields and industry insights that you can leverage to get a deeper understanding of the salad trend, and the benefits of using data enrichment techniques and sales prospecting intelligence to better target your customers and marketing campaigns.
Stay Ahead of the Salad Trends
Understanding how the salad trend is progressing in the market can be greatly beneficial to your customers. Knowing what flavors, ingredients, and trends are popular will provide valuable insights that can help them create menu items that will be successful.
The most obvious way to stay ahead of the salad trend is to analyze data collected from restaurant menus and sales. Data points such as trends in flavors, ingredients, and even dressings can provide valuable market insights without breaking the bank on marketing campaigns. Analyzing data can give you a better understanding of how restaurants and customers are responding to the menu items they’re serving.
Additionally, restaurant technology platforms such as Brizo, which specialize in data and insights specific to the foodservice market, can be especially helpful for gaining valuable market insights. Brizo’s platform provides detailed menu data and restaurant tech coverage, allowing suppliers and restaurateurs to gain in-depth insights for their operations.
Data Fields for Deep Analysis
Staying on top of trends can also be accomplished through data enrichment techniques. Utilizing data fields can help immensely. By leveraging the data available, it’s possible to segment marketing efforts and tailor offerings to meet customer needs.
Data available in the foodservice market can be broken down into three main fields; menus, recipes, and flavors. Analyzing each of these fields allows for deeper insights into the salad trends. For example, analyzing menus gives an idea of what type of salads are popular, if the salads are likely to be new or previously established, and which ones are likely to be successful. Analyzing recipes allows you to understand the ingredients used in the salad offerings, including dressings. Lastly, analyzing flavors gives you a better understanding of what combination of flavors appeals to the customer.
Sales Prospecting & Marketing Insights
Sales and marketing intelligence are essential for staying ahead of the curve. Having the right data and insights to target the right customer allows for more efficient and a more effective use of resources. With data-driven insights, sales teams can quickly provide leads and targets for better prospecting.
These insights also give marketers a better understanding of the foodservice market and what strategies to use for a successful campaign. By researching market trends and competitors, it’s possible to target leads and create campaigns tailored to their potential customers.
Find Kitchens & Expand Operations
Another benefit of leveraging data and insights is the ability to streamline production innovation and strategically expand the brand. With the insights collected in the foodservice market, suppliers and restaurateurs can not only build successful menus but also look for opportunities to expand or relocate their operations.
Data such as geographic locations and customer preferences can help identify areas and kitchens that will have the most potential for success. By combining market intelligence, such as insights on pricing, packaging, and menu offerings, with geographic data, suppliers can make more informed decisions on expanding their operations.
Last ideas
Gaining insights into the salad trends in the foodservice market is essential for succeeding in the foodservice industry. Staying ahead of the trends by collecting data, analyzing data, and leveraging sales and marketing intelligence is key to providing customers with the best solutions for their operations. Utilizing data fields for deeper analysis, data enrichment techniques, and market intelligence also gives suppliers and restaurateurs the necessary information to make the best decisions for their businesses.
