MenuTrends is a foodservice industry analytics platform that enables merchant and restaurant owners to monitor trends, track competitors, and make data-driven decisions. It provides users with key insights such as menu item sales, pricing trends, and technology usage for an expansive view of the market. With insights into the competitive landscape, customers are able to identify untapped opportunities, optimize customer acquisition strategies, and better manage teams and operations.
MenuTrends provides access to a comprehensive view of the foodservice industry based on deep market and transactional data. Its searchable dashboard provides access to online menu data, restaurant locations, pricing, nutrition, and other market insights. As a result, the platform assists customers in research, sales, marketing, and operations.
Getting Started
MenuTrends offers a board and diverse set of data to provide customers with in-depth foodservice market understanding and analysis. To begin, you must first subscribe to a suitable pricing plan, sign up for a MenuTrends account, and familiarize yourself with the platform.
Once the subscription is secured, customers have access to a wide array of market data, pricing information, and other industry trends. With this data, customers are able to access valuable insights into the market that can shape decisions and move their businesses forward.
Sales Prospecting
MenuTrends enables customers to leverage our data in order to target specific, undiscovered food sales opportunities. Our data fields provide deep insights into the market so that customers can make smarter, data-driven decisions. With our insights, customers can determine the optimal approach to drive sales growth and build solid customer relationships.
For example, customers have access to filtering features which allow for more precise targeting and creating individualized sales funnels. Customers can use these functions for targeting prospective customers based on location, size, menu, and other criteria.
Marketing to the Foodservice Market
MenuTrends data allows customers to better understand the needs of their target market and create highly targeted campaigns. Our unique insights can be used to assess customer interests, generate segmented campaigns, and create messaging that resonates with the target audience. This helps to attract, convert, and retain customers for a successful business.
Campaigns based on MenuTrends data can include menu or pricing changes, personalization, and more. Additionally, customers can use our data to track their campaigns and measure results.
Find Kitchens & Expand Operations
MenuTrends provides customers with a comprehensive view of the foodservice supply chain. This allows them to identify optimal locations for production facilities and determine the best opportunities for expansion.
Data-driven insights help customers to strategically build a presence in new markets, identify underserved segments, and evaluate the cost of expanding operations. This helps customers to plan effectively and secure new partnerships.
Data Enrichment
Primarily, MenuTrends is used to track trends, segment the market, and measure campaigns. However, customers can also use the platform’s data analytics capabilities to enhance their business technology with comprehensive market data. This helps systems to become stronger, faster, and more efficient, empowering customers to make data-based decisions and react quickly to changing market conditions.
