The foodservice industry is booming, with more and more people turning to the sector for their meals and snacks. It is an exciting and competitive market, and one that rewards franchisees who employ creativity, sound strategy, and data-driven decision making. And one of the most important data points to consider when expanding operations into a new market is consumer flavor preferences. Here’s an overview of how entrepreneurs and franchisors can use flavor insights to maximize their ROI.
Sales Prospecting in the Foodservice Market
The data-driven insights offered by tech and analytic providers like Brizo can help franchisors and entrepreneurs get a jump on sales prospects. By gaining an in-depth look at menu data specific to the food service industry, restaurateurs can take a more informed decision when considering new product offerings or promotions. Once you know what flavors customers are ordering, you can develop strategies to boost the appeal of your products and services.
Marketing to the Foodservice Market
Flavor insights can also help your business better understand and reach out to potential customers. Knowing which flavors are popular within your target audience allows you to tailor your messaging in a way that will be most appealing. In addition, you can identify what promotions or product offerings might be most successful, ensuring that you don’t waste time and money on a strategy that won’t draw in new business.
Find Kitchens & Expand Operations
For franchisors, using flavor insights to find the right place to expand operations is crucial. Knowing the top flavors in an area will give insight into which products you should carry and which recipes you will need to learn. Additionally, enlisting the help of a data-driven tool like Brizo will help to narrow down a location, allowing you to focus on strategic sites and not waste time and resources on unsuitable areas.
Data Enrichment
Data-driven insights available through Brizo can also help franchisors take their operations to the next level. By enhancing systems with comprehensive market insights, corporate leaders can make decisions with confidence. This data allows entrepreneurs to better allocate resources, know when to invest in new locations, or when to adjust strategies in existing areas.
