If you’re a food and beverage franchise looking to expand your operations or find new kitchen locations, targeting the vast and highly specialized foodservice market can be difficult. Brizo provides access to an array of data that allows you to deeply research and analyze the foodservice market with data fields specific to the food service industry. This data gives you the insights you need to: improve sales prospecting, build marketing campaigns to attract new leads, expand your brand operations and streamline innovation, and enhance data enrichment to make better decisions.
Sales Prospecting in the Foodservice Market
The foodservice market consists of individual and commercial clients that actively patron the restaurants, cafeterias, cafés, bakeries, and other establishments that provide ready-to-eat food items to their patrons. Using the data provided by Brizo, you can categorize this market by segment, locate specific clients through identifying key characteristics, discover out-of-market opportunities, and gain access to the trends driving industry performance. Furthermore, the data allows you to acquire detailed contact information and contact individuals directly to offer specialized promotions or services.
Marketing to the Foodservice Market
The data from Brizo powers marketers with detailed knowledge surrounding restaurant types, cuisine types, menu items, pricing, customer preferences, and more. By leveraging this data, marketers can accurately craft campaigns to attract, convert, and close leads in the foodservice market. Utilizing the data, you are enabled to build geographic targeting campaigns, segment consumers based on their preferences, and cater to special events or themes based on local trends. This provides the ability to build personal connections to the customers that will drive higher return on investment and gain brand loyalty.
Find Kitchens & Expand Operations
Using the data provided by Brizo, you can find kitchen locations in new locations or discover new opportunities to expand your brand. The data consists of insight around location intelligence, market competitiveness, and demographic insights. This data gives you the power to gain insights into your competitors by uncovering their locations as well as the types of cuisine that are likely to drive success in a new location. This data is also beneficial for identifying trends in the respective local markets allowing your brand to innovate thanks to the insights into new and existing business trends.
Data Enrichment
Enriching customer data in your systems with deeper insights into the foodservice industry offers tremendous opportunities to strategically position your services or products in front of the right customers. Brizo provides key insights that your teams can leverage to build customer profiles and predictions of their future behavior. This data can be used to increase customer engagement, develop strong analytical models, and tailor customer campaigns for the highest return-on-investment.
To summarize
By leveraging the insights provided by Brizo, you are able to take the difficult task of targeting and penetrating the foodservice market to a more comfortable and granular level. Understanding the data behind the foodservice market provides you with the ability to make smarter decisions, build communication strategies to build connections, prospect sales, and locate potential locations for expansion. With this data-led insights into the foodservice market, you can ensure the highest opportunity for success.
