The foodservice market is constantly changing and evolving. As businesses in the foodservice industry look at new ways to flex their sales and marketing muscles, data-driven solutions are becoming increasingly important. With access to a higher quality of data, businesses can make better decisions about their strategies, target the most suitable customers, refine their reach, and make better decisions on their journey to success. Brizo, an account based data app for restaurants, provides comprehensive market insights and data for the ever-changing foodservice market.
This article explores how foodservice companies and distributors can make the most of data-driven approaches with the help of Brizo and what one needs to consider to get started.
Sales Prospecting in the Foodservice Market
Sales prospecting plays an essential role in the success of any foodservice business. By having access to data insights and analytics, sales teams can make more informed decisions by understanding customer segments, needs, and wants. With Brizo, sales teams gain access to data-driven insights that can help them identify key customer groups. The insights can provide valuable information on buying trends, demographics, competitor analysis, and the potential of individual customers. This can help sales teams target companies that are likely to benefit from their offerings.
Marketing to the Foodservice Market
Marketing also plays a crucial role in the success of any foodservice business. With access to data-driven insights, foodservice businesses can get a better understanding of the potential of various segments and markets. Brizo’s data-driven insights can help marketers create hyper-targeted campaigns and capture the attention of their target customer segments.
Having access to data-driven insights also helps marketers understand the impact of various campaigns and how each campaign affects customer behaviours and attitudes. With this data, marketers can refine their strategies to better reach their target markets and make them more successful.
Find Kitchens & Expand Operations
Brizo’s data also helps foodservice businesses streamline production innovation and strategically expand their brand. By having access to menu data and analysing customer trends, businesses can find the locations for new kitchens and expand their operations. This helps businesses focus their resources on the most profitable areas and target potential customers that are likely to benefit from their offerings. This helps businesses increase their reach and capture more markets.
Data Enrichment
Brizo’s data can also be used to enrich existing systems and make more informed decisions. By having access to comprehensive and reliable market insights, businesses can make better decisions and remain competitive in the ever-evolving foodservice market. This data can be used to identify trends and changes in customer behaviour that can help businesses understand their customers better.
