If you are a food industry businesses looking to expand your data-driven insights, then utilizing a restaurant account based data platform is a critical part of staying at the top of your game.
Data-driven insights and analytics allows your business to more accurately anticipate changes in the foodservice industry, capitalize on opportunities, and work more efficiently. At the same time, having access to both structured and unstructured data enables more comprehensive information.
Brizo is a restaurant account based data platform that enables businesses to stay up-to-date on food industry trends. It works in tandem with marketing, operations, and sales teams to enhance business functions.
In this article, we will look into what Brizo offers, the unique data fields in the foodservice industry, and how to use it to your advantage in sales prospecting and campaign targeting.
What is Brizo?
Brizo is a comprehensive data platform tailored to the modern needs of the foodservice industry. It offers a wide range of data that covers insights on the menu, restaurant tech, and sales prospecting.
It also provides detailed information about the food industry such as competitors, trends, demographics, pricing/products, and more. Lastly, Brizo is integrated with artificial intelligence (AI), big data analytics, and data science to offer the most up-to-date trends and insights.
To make the most out of Brizo, businesses should use it in tandem with its various capabilities and data.
Unique Data Fields
The foodservice industry has specific data fields such as menu items, pricing, and restaurant tech information. Brizo adds another layer of insights with its unique data fields that cover restaurant locations, demographic information, supplier pricing, competitor information, and food safety and security information.
Each data field is open-ended and up-to-date, allowing businesses to access insights that are not available from other sources.
Sales Prospecting
One of the major benefits of Brizo is its focus on sales prospecting. With its insights, businesses can identify potential customers and target them according to their preferences and interests.
Brizo also enables businesses to gather competitive intelligence and track the changing market trends in the food industry. It offers up-to-date information such as pricing data, customer profile information, and more that can help businesses gain an edge in marketing and sales.
Marketing to the Foodservice Market
The data provided by Brizo is also beneficial for the marketing and sales teams. With its insights, businesses can accurately target customers.
Businesses can also use the data to create more accurate customer profiles and more specifically target their campaigns. This helps businesses increase their lead conversion and close more deals.
Finding Kitchens and Expanding Operations
Businesses in the food industry should also use Brizo to help streamline their production innovation and strategically expand their brands.
Data from Brizo can help businesses find reliable kitchens and suppliers, turn out higher quality products and services, and optimize their operations.
Data Enrichment
Finally, businesses can use Brizo to enhance their systems with more comprehensive market insights. The data from Brizo can help businesses make better decisions and increase their confidence.
