When it comes to the food and beverage industry, the cheeseaholic trend – or, the marked rise in consumer popularity for cheese-based products – is a global phenomenon sweeping the markets, leading to increased sales and profits for producers, distributors, and retailers alike. But, with such a large opportunity comes a serious need for preparation, research, and market understanding if producers, distributors, and retailers are going to capitalize off of the growing trend and its benefits. For those looking to join the cheeseaholic race, below are the key points and what you need to know so you can hit the ground running.
Sales Prospecting in the Foodservice Market
The first step to getting started on the cheeseaholic trend is to understand the foodservice market and its current demand for cheese-based products. Companies such as Brizo provide a board and diverse set of data for deeper foodservice market understanding and analysis. With its unique data fields specific to the food service industry – such as insights into in-depth menu data and restaurant tech coverage – it’s possible to use data to conduct highly targeted research and prospecting.
Marketing to the Foodservice Market
The next step is to create and execute a marketing campaign focused on the foodservice market. The goal of this marketing strategy is twofold. First, it’s designed to attract, convert, and close leads with data-led insights and analytics. Second, the campaign should provide enough marketing leverage to encourage foodservice providers to expand their select cheese offerings and even overtake traditional competitors.
Find Kitchens & Expand Operations
The third step is to strategically expand your brand using foodservice market intelligence. To do this, the producers and distributors need to source out the right kitchens for their offerings, while also streamlining production and innovation. Market intelligence tools – such as food inspections reports, restaurant breakeven analysis, pricing guidelines, and more – are invaluable when trying to identify the right markets for targeted expansion.
Data Enrichment
The fourth key point for producers, distributors, and retailers to consider when trying to capitalize on the cheeseaholic trend is data enrichment. For foodservice operators, data enrichment can be critical, especially now when many vendors are relying on data to effectively manage their supply chain. By incorporating accurate and comprehensive market insights, foodservice professionals are able to make confident decisions that can help them save and generate more money.
