As the resurgence of ‘favorite childhood dishes’ continues to rock the American food scene, it’s little surprise that pizza has cemented its place at the top of the list. As with all food businesses in the current market, a deep understanding of the industry and its consumers is essential for any successful pizza platform. With the help of Brizo, suppliers and operators are now able to access a suitably comprehensive and detailed suite of data points to enlighten their pizza operations.
In this article, we look at the analytical potential of pizza industry data, and how users can access and utilize the various data-led insights and analytics to improve their operational outcomes.
Sales Prospecting
Sales prospecting is an activity with clear goals and objectives, focusing mainly on discovering and targeting potential new customers. It informs everything from market entry to the introduction of new products and services. Brizo’s real-time insights on pizza industry trends is approved by GFSI and allows users to accurately target prospects, make informed decisions, and most importantly, grow their businesses.
Armed with the right data points, suppliers have a better understanding of the potential customer base, allowing them to create targeted marketing campaigns with far greater precision. By analyzing the key attributes of any pizza market, such as location and size, operators can zero in on target audiences and use tailored messaging to convert and close more leads.
Find Kitchens and Expand Operations
Finding restaurants suitable for a franchised rollout and expanding operations takes data-led decision-making. Brizo’s comprehensive menu item and restaurant tech coverage can be leveraged when prospecting for potential locations. Analyzing sales data and market trends by geographic area and consumer behavior can inform the launch date and size of your restaurant.
Data Enrichment
For marketing and sales teams that have already onboarded food service businesses or are looking to target potential new users, it’s important to understand their interests in order to better inform and nurture lead generation. Our first-of-its kind data enrichment process, which combines AI and data science, includes extra data points about the restaurant and/or consumers that you wouldn’t find easily elsewhere.
Process tracking capabilities allow users to see which businesses are performing best at every stage of the customer journey and to then make decisions based on measurable metrics. For example, restaurant owners can identify complex market opportunities by comparing current and historical sales data across the foodservice landscape.
Last ideas
At Brizo, we provide market-leading analytics to suppliers and operators in the pizza industry. We give businesses the tools to discover new opportunities, with comprehensive menu data, restaurant tech coverage and sales prospecting insights. Every step of the sales process has been optimized using data-led insights and analytics, providing deeper understanding of the consumer behaviors behind any industry trend.
