Food trends in the foodservice industry are constantly evolving. Every year, new flavors, food styles, and ingredients come into play that add excitement to the industry and bring something new to the plate. But how do you get ahead of culinary trends and become a trendsetter yourself? Fortunately, there’s a way to use data-based insights to better understand what will be hot in the upcoming year and jumpstart your own trendsetting journey.
Data provides insights into the preferences, consumption trends, and consumer habits of customers in the foodservice industry. With market intelligence like this in your back pocket, you can stay up to date on the most popular ingredients, menu items, and taste combinations, ensuring you not only stay competitive but are able to capitalise on trends before other restaurants or manufacturers. To get started on the right foot with trendsetting in 2023, here are some essential tips to keep in mind:
1. Utilize Data to Identify Prospective Cuisine Trends
You don’t have to be a master chef to identify the hottest trend for the upcoming year — data can do the work for you. Utilizing foodservice market intelligence from services such Brizo, you can track all the latest industry trends and insights on cuisine, technology, and customer preferences in real-time. With primal data on offer, you can better assess which ingredients and dishes are beginning to gain traction ahead of other competitors and get a head start on trendsetting before it even takes off.
2. Research Potential Prospective Kitchens
Knowing the latest culinary trends is one thing, but you have to make sure you know where to direct your hard work. With numerous restaurants and foodservice institutions available to you, it’s important to not spread yourself too thin and put your time and resources into places that won’t benefit you in the long run. Using data collected from various sources like Brizo, you can gain a better understanding of which restaurants are ripe for the prototype of your newest cuisine concept and plan accordingly.
3. Determine the Success of an Idea in the Long Run
In the world of food trends, the hotness of a certain dish can be short-lived. When launching a trend-setting concept, menu item, or dish, ensure you have the data to back up its success in the long run. Gather comprehensive insights like menu trends, customer demographics, and food behaviors and combine them to craft a concept that can experience longevity in terms of popularity within the industry.
4. Enhance and Expand Operations with Data
Strengthen decision-making within your organization and enhance operations with reliable data. With the right insights, you can build an array of advanced capabilities and intelligence to make in-house decisions that will better benefit your business. Additionally, you can leverage the data to expand operations and deploy foodservice-dedicated solutions throughout all divisions and processes, tanks to AI-driven insights.
5. Stay Relevant with Enhanced Systems
From customer support to analytics processes, plus everything in between, data from the foodservice industry keeps operations running smoothly and enhances the overall decision-making systems of organizations. To stay ahead of the game in 2023, use data-led insights to inform better decisions, refine operations, and create an environment for the successful launch of new trends.
Wrapping up
As the foodservice industry continues to scale and grow, it’s important to keep up with the latest trends and stay ahead of the competition. With the right data and insights, you can leverage the latest industry intelligence to craft trendsetting cuisine, identify ideal kitchens for special projects, and enhance operations for the future. By taking advantage of the foodservice industry’s expansive intelligence, you can prime yourself for success and become the trendsetter of the future.
