At the end of the year, it is always exciting to look ahead and prepare for the future. To remain competitive in the food service industry, staying abreast of the latest trends and insights is essential for companies. Having a full understanding of what’s trending, now and in the future, helps to prepare and inform the actions of restaurant technology providers and operators. Here’s how to get started on the food trends in 2023 in the United States.
Sales Prospecting in the Foodservice Market
Sales prospecting is essential when staying up-to-date on the latest trends in the industry. This includes researching customer behaviors and the data associated with them, evaluating new market opportunities, listing out potential customers, and conducting competitive intelligence.
Data provided by Brizo enables companies to understand the food service market and customers more deeply by providing in-depth menu data and restaurant technology coverage for highly targeted research and prospecting. This will help technology providers and operators pinpoint potential customers with greater accuracy by understanding the relevant customer behaviors.
marketing to the Foodservice Market
Data provided by Brizo also helps foodservice providers and operators to properly market to customers. It helps to identify potential leads and conduct targeted campaigns to attract those customers. This is done by understanding the customer’s preferences and other factors that will help to convert and close those leads.
By taking full advantages of the data that deals with menu and restaurant technology feedback, providers and operators are equipped with the information they need to segment and target customers in a more efficient manner. Marketers are better able to create personalized messages and engage in conversations with the right customers, thus, leading to more successful conversions.
Find Kitchens & Expand Operations
Expanding operations are key to any business growth. Companies can be equipped with the proper data necessary to inform them on where and when to open new kitchens. This is done through streamlining production innovation and using food service market intelligence to strategically expand a brand.
Further data enrichment through more comprehensive market insights will enable companies to decide when they are ready to take the next step in expanding their operation. Also, understanding the health codes and restrictions of different locations will heavily influence where a company decides to open.
Closing considerations
Equipping sales teams with data-driven insights and marketing tools are key to staying ahead of the competition in the foodservice market. Having accurate data with menu feedback and restaurant technology coverage allows for better targeting of customers and a more successful conversion process. Companies can also leverage data to streamline production innovation, increase efficiency of their operations, and strategically expand their business.
To remain ahead of the game and stay competitive in the industry, restaurant technology providers and operators should start leveraging data for their business in 2023.
