Predicting food trends is more difficult than ever, and accurately predicting what will become the next big thing in food means understanding the customer’s appetite. Knowing what people are eating now can give you a jump-start on planning for the future. Staying on top of the latest culinary goodness and trends and acting on that information to anticipate the next big thing in the world of food is the only way to be a leader in the industry.
Fortunately, there are several tools available to help you navigate food trends. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis. This allows for highly targeted research and prospecting of the food service industry, as well as insights into in-depth menu data and restaurant technology coverage.
Sales Prospecting in the Foodservice Market
Equipping your sales team with data-driven insights and analytics gives you the edge needed to stand out among your competitors. Start by understanding the fundamentals of food sales prospecting; including working with vendors, partnering with food brokers, digging through previous customer data, and leveraging the right technology and tools. This will provide your sales team with valuable insights they can use to target your ideal customers and market to them effectively.
Using the right sales team tools, such as sales enablement platforms, can expedite the sales process. Sales enablement tools allow you to provide a comprehensive view of customer data, including: product or service information, sales history, customer engagement, and trend forecasts. This data can be used to craft personalized customer experiences and should be integrated into your sales operations.
marketing to the Foodservice Market
Understanding the customer’s needs is key to successful foodservice market marketing. Once you have identified your ideal customer persona and understand their needs, create an omni-channel marketing strategy to get the word out about your products and services. Utilizing modern mediums, such as social media, influencer marketing, email marketing, and SEO can help to spread the word and help to build relationships with prospective customers.
Additionally, to gain brand visibility, take advantage of traditional print and television advertising. This can be an effective medium to reach potential customers in your target demographic. Make sure that all of your marketing efforts are measured accurately so that you can adjust your strategies accordingly.
Find Kitchens & Expand Operations
Streamlining production innovation and strategically expanding your brand with foodservice market insights can put you ahead of competition. It’s important to analyze the current trends in the industry and look for any gaps that you could fill. This can help to develop forward-thinking food and beverage strategies and processes.
When expanding your operations, research new locations, local regulations, and develop plans for outreach. To do this, take a holistic approach to understanding the customer’s needs in target markets, look for any industry trends in the area, and partner with local distributors and suppliers. Use different data sources to help you to identify new potential customers and research the local cuisine.
Data Enrichment
Using reliable data sources to obtain data on the foodservice market will help bridge the gap between customer demand and what your team is capable of producing and delivering on. Make sure that you are gathering comprehensive data from reliable sources, such as market research, surveys, and foodservice market industry databases.
With this data, you can recognize areas of opportunity and make informed decisions based on reliable data. Leverage market intelligence to determine customer demands by segmenting customers across different areas, including demographics, food preferences, restaurant preferences, and more.
To ensure success in a crowded and changing foodservice market, you need to understand customer needs and anticipate trends. Utilizing data-driven insights and utilizing modern and traditional marketing mediums can help you to find the right kitchns, expand operations, and enrich data to make better-informed decisions.
