The foodservice industry is entering a period of unprecedented evolution and growth, as consumers become more health-conscious and scrutinizing of where they dine out. As a food & beverage distributor, you’re likely already aware of how important it is to identify trends in order to stay competitive. This means closely studying the consumer restaurant market to better understand what customers are looking for in terms of menu items, technological integrations, marketing best practices and more.
Fortunately, there are a variety of resources available to help you dive into the industry. In order to best position yourself for success, it’s important to make use of these options to get started on consumer restaurant trends.
Utilizing Board and Data for Market Understanding
When researching the foodservice industry, data insights are extremely beneficial in gaining a much deeper understanding. Brizo offers a board and diverse set of data that presents an in-depth look into the foodservice market. Everything from menu items and restaurant tech to potential customer demographics and sales information can be accessed to help you gain a greater understanding of an individual restaurant, a restaurant chain or even the entire industry. This intelligence-driven approach affords sales teams the opportunity to be highly targeted and informed when it comes to prospecting, as well as providing marketing teams with the necessary information needed to attract, convert and close leads.
Finding Kitchens & Expanding Operations
Once you’ve conducted research into the consumer restaurant trends, it’s important to act upon that knowledge. What this means for food & beverage distributors is finding the right kitchens and approaching them in the right manner to ensure success. With the help of Brizo’s data, you can determine the best kitchens for your product based on their existing menu items, customer demographic, or any other criteria that might be important. You can also take advantage of Brizo’s research to inform innovation, ensuring that you’re creating the type of product the market wants. By streamlining the production process, and utilizing data-driven insights and analytics, you can significantly expand your brand and grow your operations.
Leveraging Data Enrichment for Confident Decision Making
When taking the next step to engage with restaurants and food service providers, it’s important to be heavily informed and make decisions with confidence. To do this, you’ll need the right tools and resources – not to mention well-researched data. This is where data enrichment comes in. By leveraging data enrichments, you can make sure your systems are up-to-date with the most recent market information, providing you with the knowledge you need to move forward with enthusiastic adoption.
Conclusion
In order to get the most out of the foodservice market, it’s essential that food & beverage distributors utilize the right resources and tools to ensure they’re staying up-to-date with industry trends. Although it can be an intimidating process to get started, the use of data-driven solutions, such as Brizo’s board and data offering, can help map out a successful path. This includes in-depth insights about menu items and technological solutions, as well as intelligence-based sales and marketing research. But more than just understanding the industry, taking that knowledge a step further and applying it to your business on an operational level is essential. By arming yourself with the right solutions, you can leverage the data insight to identify the best kitchens, innovate with confidence and make strong decisions that will help move your business forward.
