Breakfast is the most important meal of the day—for consumers looking for something to give them energy and a start to their day, and for businesses looking to introduce new products and keep up close with the foodservice market. With the right product strategy and a keen understanding of the market trends, businesses can tap into a growing breakfast culture to boost sales and growth opportunities. In this article, we’ll discuss key trends, sales prospecting, marketing strategies, data enrichment, and ways to streamline production innovation and find kitchens to expand operations.
Key Trends
A 2020 survey done by MTJIQ shows that most of respondents had a positive outlook on breakfast foods, with 78% of them showing an interest in trying new trends. This statistic is backed up by other sources, such as the National Restaurant Association and Euromonitor International,
which both indicate a positive growth in steady development of trends in the breakfast market.
When looking at the current breakfast trends, two particular movements are heightened in popularity. The first one is based on balance and healthy habits. Consumers increasingly seek for specific ingredients which are known to have a healthier outcome. This includes low-fat proteins, fewer refined carbs, functional ingredients, and whole grains. The second movement is convenience and portable options, as customers look for ways to get enough nutrition without taking up time. Breakfast bars, smoothies, açai bowls, breakfast tacos, and breakfast sandwiches all make it easier for customers to grab breakfast on the go.
Sales Prospecting
When selling into the breakfast market, it is important to stay up-to-date with data and understand the needs of both the customers and the industry. Brizo provides a wealth of industry data, which allows for highly targeted research and prospecting in the foodservice market. With insights to in-depth menu data and restaurant tech coverage, businesses can gain a better understanding of the market in order to boost sales.
Marketing to the Foodservice Market
Attracting, converting, and closing more leads are a goal of any business. To achieve this requires having unique and data-driven insights in the foodservice market. Being able to take advantage of trends gives businesses the upper hand and also provides them with an arsenal of messaging and positioning points to create an attractive proposition for the customer. Through brand image, story-telling, and engaging content, businesses can draw in customers and increase revenue.
Find Kitchens & Expand Operations
Having access to data-driven market intelligence can also help businesses to streamline production and innovate new products. Utilizing foodservice market intelligence can also allow businesses to find the right kitchens and strategic locations to expand operations. When businesses have accurate data about the market, they can better assess where to open and close locations, so that they can operate more efficiently.
Data Enrichment
Data enrichment is a crucial part of any business, as it helps to provide more comprehensive market insights. By staying up-to-date with the latest news and developments, businesses are able to make decisions with confidence. Technology is making information more available, such as Brizo’s digital platform and insights, which provide businesses with an enriched dataset to help inform decisions.
Businesses looking to target the breakfast food market should have knowledge in a variety of areas. With data-led strategies such as increasing targeted research, marketing to the foodservice market, streamlining production innovation, and enriching their data, businesses are well on their way to success.
