Entering into the foodservice market and buying from independent restaurant owners is a highly lucrative enterprise, but can be difficult without leveraging current technology and data-driven insights. With the right data and analytics, restaurant technology providers can easily find top independent restaurants, understand market trends, enhance marketing campaigns and increase their competitive advantage. Read on to learn more about getting started with data-driven insights for the foodservice industry.
Prospecting in the Foodservice Market
As a technology provider, sales prospecting in the foodservice market can be a powerful way to acquire leads and reach more potential customers. By leveraging data-driven insights, providers can identify top independent restaurants and create targeted outreach campaigns. With a comprehensive platform such as Brizo, sales teams can access unique data fields specific to the foodservice industry—including in-depth menu data, restaurant tech coverage, and much more. Having the right data allows teams to quickly narrow down the right independent restaurants with remarkable speed.
Marketing to the Foodservice Market
Data-led industry insights can also be used to attract, convert, and close more leads. With more comprehensive market insights, restaurant technology providers can better optimize their campaigns and target them according to their unique needs. The right data can also help providers better understand foodservice market trends and uncover their competitors. With data-driven insights, providers can gain an advantage in the foodservice market, creating highly granular audience segments and crafting messages that resonate with each one.
Find Kitchens & Expand Operations
Data enrichment can help restaurant technology providers streamline production innovation and strategically expand their brand. Providers can use data-driven insights to identify independent restaurants that fit their product and have the potential for a successful collaboration. With this level of insight, providers can craft more sophisticated partnerships with both new and existing customers. This also opens up additional expansion opportunities for providers, allowing them to quickly identify openings in the market and scale their business.
Data-driven insights offer considerable value to restaurant technology providers. With the right data, providers can easily identify and target the best independent restaurants for their business, craft compelling messaging, and expand their operations. Leveraging data-driven insights gives providers an edge when trying to acquire leads, optimize outcomes, and take advantage of opportunities in the foodservice market.
