When evaluating an account based analytics solution for restaurants, food and beverage distributors, and other foodservice operations, most people often overlook many key points. Although they have a general understanding of how the data can help their business, they do not truly understand the full scope of what an account-based analytics system can provide.
In this article, we will discuss what food and beverage distributors should consider when selecting an account-based analytics system, with an emphasis on Brizo. We will look into its various data fields, what insights can be obtained from it, how it can be used for sales prospecting, marketing, and data enrichment. As a result, you will be in a better position to make an informed decision when it comes to choosing an account-based analytics solution for your business.
Data Fields from Brizo:
Brizo provides a comprehensive set of data fields which are tailored to meet the specific needs of foodservice operations. This includes in-depth menu data, restaurant technology coverage, and marketing insight. Such data can be used to identify potential trends, pinpoint high-demand products, and understand the customer’s behavior.
This data also gives foodservice distributors the insight they need to make well-informed decisions. For instance, with the in-depth menu data, distributors can gain an understanding of what customers are ordering and how often they are ordering it. This in turn allows them to adjust their product line to better meet their customers’ needs. Additionally, restaurant technology coverage enables them to learn about the latest cutting-edge technologies being used in the industry, allowing them to stay ahead of the competition.
Sales Prospecting in the Foodservice Market:
Account-based analytics can also be used for sales prospecting. With the comprehensive set of data provided by Brizo, foodservice distributors can identify potential new customers and tailor their marketing and sales strategies accordingly. By understanding customers’ preferences and needs, they can target those who are likely to be interested in their product.
Additionally, the data enables them to measure the performance of their sales team by tracking their success rate. This lets them identify which salespeople are doing the best, allowing them to provide further training or rewards to those who are struggling.
Marketing to the Foodservice Market:
Account-based analytics systems can also provide significant insights to aid food and beverage distributors when marketing to the foodservice industry. Brizo’s data can help distributors identify potential trends in the industry, allowing them to be the first to capitalize on them.
Moreover, the data allows them to gain a better understanding of their customer base. By keeping track of customer preferences and purchasing habits, they can craft marketing messages tailored specifically to their target audience. Additionally, this allows them to determine how effective their marketing strategies are more accurately, allowing them to make necessary adjustments to their strategies.
Find Kitchens and Expand Operations:
With the insights provided by an account-based analytics system, foodservice distributors can make informed decisions when expanding their operations. Brizo’s data can provide them with detailed information about potential locations, enabling them to identify the most suitable and profitable ones.
Furthermore, the data can help them be more efficient with their production operations. Using the menu data, they can gain an understanding of what customers are ordering most often and adjust their production process accordingly. This will save them time and money since they will be producing items that are in high-demand.
Data Enrichment
Account-based analytics systems can also make existing data richer by supplementing it with valuable insights. Brizo’s data can help distributors make decisions with greater confidence since they will have reliable data to back them up. Additionally, the data provided can help their systems become more comprehensive.
To summarize
When evaluating an account-based analytics system for food and beverage distributors, it is important to consider its data fields, insights, sales prospects, marketing opportunities, potential locations, and data enrichment capabilities. An account-based analytics system with comprehensive data such as that provided by Brizo can be an invaluable asset for foodservice distributors since it can significantly improve their operations.
