Coffee is an omnipresent companion in modern society. Whether it’s an Americano with breakfast, cappuccino as a breakfast-lunch pick-me-up, or espresso shot for a post-dinner treat – coffee has become one of the most popular beverages worldwide. As a result, it has also become a pioneer in foodservice trends. With coffee culture ever-evolving, understanding and tap into its trends have become paramount for food and beverage franchises looking to increase their profitability and stay up-to-date.
Brizo’s comprehensive collection of data, insights and research offers futuristic view of the foodservice industry, making it easier for franchise owners to gain access to comprehensive customer data to better target customer base and help them make informed decisions. Sales and marketing teams are able to use enriching insights to attract more leads and turn them into conversions. Additionally, the use of advanced data-driven analytics makes it easier for restaurants to optimize their menus and production processes while also helping them explore strategic expansion opportunities.
For franchisors looking to get involved in coffee trends, it’s essential to carefully research the current market to understand which trends are gaining traction and plan accordingly. After you have identified the trends, here are some steps you should take:
Develop a Menu of Unique and High-Quality Coffee Drinks
There are a few coffee favorites that have withstood the test of time, from French press to Cortado. But overall, today’s coffee drinkers are always looking for new and creative coffee drinks. Look into offerings that involve matcha, nitro, espresso, andhardtinis, kale, mint, and Thai tea infused java, to stand out from the crowd. To really succeed however, emphasize on getting creative with flavors and ingredients, and partner with local coffee shops to brainstorm unique flavor blends and drink ideas.
Make ‘Third Wave’ Coffee Front-and-Center
‘Third Wave’ coffee is essentially the art of putting forward the very best of the world’s coffee beans, and brewing them with precision and care. Third wave coffee continues to surge in popularity and offers franchise owners the unique opportunity to combine craftsmanship and modern technology to serve the best cup of coffee out there. Getting involved in third wave, or craft coffee, is not entirely rocket science, and even small tweaks to the brewing process ultimately have a major impact of the taste and aroma of coffee drinks.
Create an Atmosphere for Coffee Connoisseurs
Creating a whole new coffee drinking experience can go a long way in attracting the attention of coffee connoisseurs. From incorporating sleek yet sophisticated design in your establishment to hosting educational events, sell specialized coffee-related products, or offering interactive experiences for guests – there are tons of ways to differentiate the coffee house experience. Incorporating organic materials, such as reclaimed wood shelves, marble countertops, and floor-to-ceiling glass windows creates an inviting, warm, and modern vibe that often directs guests to while away many hours in a coffee house.
Deploy the Right Technology and Tools
The right technology and tools can help streamline production, as well as offer a great experience to guests. Deploy the right rallying cry in terms of cash registers and turn to specialty coffee tools like automated grinders to make sure all customers have a delightful coffee experience. Cloud-based POS systems are also highly recommended, enabling businesses to better track product, profits, and trends; provide detailed customer profiles; and operate margin-rich loyalty programs.
Overall, as modern trends evolve, so should your franchise. Educate yourself on coffee culture and immerse into the latest coffee trends to stay ahead of the game. From understanding better customer preferences and creating engaging atmosphere to offering high-quality coffee drinks developed through up-to-date technology and tools, there are myriad of ways to improve the experience and become a leader in the competitive world of coffee.
