Choosing the right markets for foodservice franchise expansion is a unique challenge. There are several key factors that should be considered when assessing the potential of a market. However, one factor that is often overlooked is the availability of data-driven insights into the local foodservice market. Data can provide key insights into market trends, consumer preferences, and competitor activity. By leveraging the power of data, franchisors can make more informed decisions and improve their growth prospects.
At Brizo, we provide the data-driven insights and analytics required for more effective market research and franchise growth. Our platform provides comprehensive menu data and restaurant tech coverage to equip your sales team and attract the most potent and attractive prospects. Through our Tech Coverage service, we collect and analyze data points from thousands of sources and then compile them into an easy-to-use graphical user interface so you can visualize the market landscape quickly. In addition, we enable you to access menu data and compare it with competitors’ menu offerings to ensure that you are well -positioned to make the most of the available opportunities.
There are also opportunities to leverage data for strategic kitchen and operation expansion. Our Restaurant Outposting service consolidates data from a range of sources to develop an understanding of local supply chain networks and identify expert landscaping services across multiple regions. Through analysis of the data, franchisors can identify local kitchen partnerships and introduce themselves to new audiences in a highly efficient manner.
Finally, data-driven insights can also be used to enrich existing systems and ensure that decision-making is based on the latest information. We offer Data Enrichment services to enhance existing systems with comprehensive market insights, helping franchisors to make informed decisions quickly and accurately.
It is clear that data can have a pivotal role to play in the foodservice industry. Access to the right data can provide franchisors with the key insights required to make well-informed decisions when assessing a market and expanding their operations. Brizo provides a host of data and analytics services designed to inform decision-making and help franchisors secure growth.
