The food and beverage industry is an incredibly competitive landscape, where more and more franchises are entering a highly-select market. To help potential and existing franchisees gain insight into the foodservice market as a whole, Brizo provides not only a powerful board for further data analysis, but also provides actionable insights to make their operations more successful and profitable.
For franchises that want to expand their operations and streamline their menu for the best possible customer experience, Brizo offers a range of features that can be leveraged for success. From sales prospecting and marketing insight to data enrichment and more, this article will discuss the key features of the Brizo platform and examine how it grants insight into the foodservice market.
Sales Prospecting in the Foodservice Market
One of the biggest challenges that franchisees face is engaging with potential customers, and converting them into paying customers. By leveraging data-driven insights and analytics from Brizo, restaurants, catering companies, and franchises can better target the customer base they wish to capture. A thorough understanding of the market, competitive landscape, and emerging trends can all be used to create an effective sales strategy.
Marketing to the Foodservice Market
Marketing and advertising are essential for any business to succeed, and the food & beverage industry is no exception. With the help of Brizo, franchises can attract, convert, and close more leads by using data-led industry insights. This could include running a targeted ad campaign, testing different pricing strategies, and understanding the latest consumer trends.
Find Kitchens & Expand Operations
When a franchise looks to expand its operations, the first step is to find new kitchens. Thanks to Brizo’s foodservice market intelligence, franchises can make informed decisions on where to focus their efforts, in order to both expand their brand and streamline production innovation. By leveraging the data-driven insights and market trends that Brizo provides, operations specialists have the best chance of finding that perfect kitchen and making their foodservice business even more successful.
Data Enrichment
Complementing its data analysis capabilities, Brizo also features a range of data enrichment options. These give franchises the opportunity to add depth to their own databases and to make better decisions. Enhanced systems built on comprehensive market insights will not only lead to increased confidence in decision-making, but will also create cost savings.
