What was once a world of guesswork and hunches, restaurant founders, and owners can now leverage the power of data to make decisions. With the right data analysis tools, thousands of data points can be pulled concerning customer preferences, insight into their behavior, and even strategies as to how eateries can market to them.
Data platform solutions offer a potentially vast array of data for restaurateurs to leverage. Companies like Brizo offer access to market intelligence and insights, including in-depth menu analytics, restaurant socio-demographic data, revenue data, and much more.
In this article, we’ll review the points why analysis of restaurant customer data platforms is invaluable for restaurants today. We’ll explore the advantages and use-cases to take advantage of, and why different restaurants need to differentiate and tailor data use to their own unique customer base. Let’s dive in!
Sales Prospecting
In the modern market, the priority should be to target the right customers, and drive them towards becoming loyal to the brand. To start, companies like Brizo offer sales intelligence, competitive intelligence, and enriched data-led, industry insights which can be used to capture leads and streamline research as needed.
Companies leveraging data platforms can easily stay ahead of their competition, segment prospects by demography, and even track potential customers’ buying patterns. However, success here depends heavily on the quality of the data provided.
Marketing to Foodservice
It’s exceptionally hard for restaurant owners to know what marketing campaigns are working for their intended market – and limited time and resources are available to maximize leads and sales conversions. This is where the power of foodservice market intelligence with data platforms are invaluable.
By identifying the correct psyches and pain points of their customers, partnerships with reliable data platform solutions can offer restaurants’ unprecedented insights into target customers. Restaurants can also analyze socio-demographic data of their customer base to craft individualized campaigns, or simply generalize across the board.
Finding Kitchens and Expanding Your Operations
Data-driven insights offer restaurant owners more than just customer-facing advantages. Insights can be evaluated in order to take on new business, with the support of kitchen production intelligence.
Foodservice platform data can be used to identify geographic hotspots and strategic insight towards restaurant expansion opportunities – and at the same time, allow restaurant owners to focus on essential innovation, to continually stay ahead in the game.
Data platform solutions can also provide restaurant owners access to insights to help them craft and enhance product and service offerings. This also offers a platform to drive menu innovation, develop better logistics or even manage accounts.
Data Enrichment
Each insight, big or small, collected by the data platform solution, can be used to enhance existing systems of the restaurant. These comprehensive insights can remove to problem of decision-making based on hunches or superficial industry intel, and replace it with hard data-driven evidence.
Data enrichment sources can enable restaurant owners to use insights in more creative ways. Using AI, predictive analytics, and customer identification; data solutions can offer customizable insights for every business component of user’s restaurant’s operations.
To conclude
Restaurateurs of every size need to stay ahead in the industry if they are to optimize conversions and keep up with the trends of their target market.
And with the power of data platform solutions being increasingly leveraged by competitors, it’s in the best interest of all restaurants to invest in data solutions to stay ahead.
Leveraging the right data here can pay off considerably. As the industry continues to evolve, more restaurants will begin to rely on platform data solutions for decisions geared towards marketing, operational data, and competition insights.
