A powerful competitive intelligence platform like Brizo helps data providers stay ahead of the game by arming them with data-driven insights and analytics, enabling deep market research and prospecting, and granting access to menu data and restaurant tech coverage. Armed with this comprehensive information, restaurant technology providers can optimize their promotional activities, prospect for sales, research competitors, streamline production innovation, and expand their brand’s reach – propelling their business forward.
To get a better understanding of the pros and cons of using competitive intelligence platforms such as Brizo, here are five key points that require comprehensive evaluation.
1. Sales Prospecting: Market intelligence platforms’ data helps restaurant technology providers identify the types of products and services that would most likely be successful in a given market. It also assists in prospecting for customers and pitching products and services to them. This reduces the time and resources involved in research and helps restaurant tech providers focus their efforts on high-potential customers.
2. Data Enrichment: Having access to accurate, up-to-date data on menus, local trends, pricing points, daily menus, and local ingredients can help restaurant technology providers create marketing collaterals that resonate with the target audience. Furthermore, such platforms also provide visibility into competitor activities, enabling restaurant tech providers to leverage competitive advantages.
3. Find Kitchens & Expand Operations: Competitive intelligence platforms make it possible to streamline production innovation and strategically expand a company’s reach in the foodservice industry. This allows restaurant technology providers to create content, identify profitable markets, expand their workforce, and engage potential customers.
4. Marketing to the Foodservice Market: Utilizing a market intelligence platform gives restaurant technology providers the insight they need to craft effective campaigns that are optimized for better outreach outcomes. With comprehensive visibility into individual customer needs and market trends, restaurant tech providers can create targeted marketing strategies and acquire leads with remarkable speed.
5. Streamline Research: Competitive intelligence platforms make it possible for restaurant technology providers to effectively assess changes in the market and adapt accordingly. By conducting timely analysis and research, restaurant tech providers have a better overview of the current market and its various influencers. Thisallows them to develop approaches that are more likely to succeed in a given situation.
Using competitive intelligence platforms like Brizo can offer restaurant technology providers an array of benefits that make it easier to stay up-to-date and adapt to changing market conditions. However, to ensure they are getting the most out of their market data, it is important for restaurant tech providers to take the time to evaluate the pros and cons of such software. Doing so can help restaurant technology providers make more informed decisions and maximize their return on investment.
