The restaurant industry is highly competitive and, for suppliers and data providers, understanding the nuances of the market and leveraging data analysis to inform strategies is becoming more essential in order to stand out from competitors. Researching data trends across regions and sectors provide valuable insight which can be used to draw accurate conclusions and act as the foundation for informed decision-making. Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis and with the help of our data and market intelligence platform, suppliers and restaurant technology providers can equip their sales team with data-driven insights and analytics to propel their business forward.
When it comes to sales prospecting, Brizo’s industry insights help to identify and segment markets, making it easier to understand and target key demographics. Sales representatives can track and uncover valuable intelligence on a wide variety of industries, allowing for a highly informed and targeted approach to sales. With our market analytics platform, sales teams can research competitors and market trends to build an in-depth understanding of the industry landscape.
Being able to effectively market to the foodservice market is key and Brizo’s platform offers insights and enrichment data which can be used to identify key prospects, grow and scale campaigns and increase the conversion rate of leads. Using our market intelligence platform, Sales, Marketing and Business Development teams can identify the foodservice chains that provide an optimal return on investment and attract them through hyper-targeted lead generation.
In addition, our data helps deepen the understanding of the operational data of restaurants, enabling brands to streamline production innovation and expand operations in order to develop their own strategic footprint in the market. With in depth menu data and restaurant tech coverage, this information can help decision makers determine which restaurants to expand operations in, enhance systems with more comprehensive market insights and make decisions with confidence.
Tips for restaurant technology providers & suppliers looking to harness the power of foodservice market analysis:
1. Utilise market analytics to understand the industry landscape in order to build hyper-targeted sales and lead generation campaigns.
2. Take advantage of in depth menu and restaurant technology data to streamline production innovation and expand operations.
3. Embrace data enrichment and use data-led industry insights to make timely, informed decisions.
4. Track competitor activity and trends to determine which restaurants would provide the greatest return on investment.
5. Leverage AI and big data to create an in-depth understanding of the market and its customers.
Sales intelligence, competitive intelligence and marketing intelligence are essential to success in the restaurant and foodservice market. As suppliers and restaurant technology providers, taking advantage of the power of data can help uncover new opportunities and win more business.
