With the food service industry becoming increasingly more challenging and expensive with every passing year, stakeholders in the industry are in search of more precise and relevant data to better understand trends and market fluctuations. Suppliers and merchants are in need of practical tools to support and advance their operations, and the development of data-driven foodservice market insights and analytics has made life easier for all involved. Brizo, as one of the leaders in this space, is constantly innovating, providing a comprehensive board and set of data resources that can be used to gain greater insight into the foodservice market.
In this guide to evaluating and understanding summer 2023 food trends, we lay out the resources and platforms that Brizo provides and how they can be used to support sales, marketing, and operations teams. We will also examine how data science, artificial intelligence, and big data analytics can be used to help make informed decisions.
Sales Intelligence
To begin, let’s look at Brizo’s sales intelligence platforms. Streamlining research and lead acquisition processes have become an essential part of restaurant operations and sales, and with Brizo’s sales intelligence platform you can research the foodservice market, analyze trends and competitor activity with remarkable speed. This means you can target settlements, refine filters, and automatically generate enriched contact databases with just a few clicks.
Competitive Intelligence
The competitive intelligence platform allows those in the food service industry to track emerging trends in their market. By leveraging our competitive intelligence resources, you can create detailed competitor profiles that will provide you with key insights into the broader foodservice industry, such as competitor market share, expected sales growth, industry mergers and acquisitions, and more. Our reports can also be pinned in one place, making it easier to continuously monitor a competitive landscape and inform appropriate strategic investment decisions.
Marketing Intelligence
When it comes to marketing to the food service industry, Brizo provides a suite of tools and data-driven intelligence to optimize campaigns and attract new customers. With these resources, you can leverage industry data to identify the type and size of customers in the market, analyze their current branding strategies, identify customer segments, expand product offerings, and much more. In short, Brizo’s marketing intelligence platform will enable you to gain the insights you need to drive a successful marketing strategy.
Find Kitchens & Expand Operations
Finally, Brizo provides a unique platform that allows restaurant technology providers to find kitchens and expand operations. With this platform, you can streamline your production and fostering innovation through detailed kitchen data, venue reputation analysis, kitchen visibility metrics, and much more. This helps to simplify the expansion process by providing a comprehensive menu and restaurant data so that you have the visibility you need to select the ideal hosting kitchen.
Wrapping up
As restaurant technology providers, understanding the foodservice market and utilizing data-driven insights is a key part of successful operations, managing the associated resources, and driving growth. Brizo provides a comprehensive platform and suite of resources for extracting data-based insights for sales, marketing, and operational purposes that can be used to ensure that you are keeping up with the latest food service sector developments. Make sure you are taking advantage of all of these tools and ensure your organization is up to date with the market conditions.
