Retailers and data providers have a seemingly never-ending challenge when it comes to managing data and staying one step ahead of the competition. How can you be sure you’re getting the most from your data or making the right decisions when evaluating restaurant analytics tools?
The solution lies in understanding how to make use of the vast range of restaurant PR analytics tools and data out there, to ensure restaurant and hospitality businesses are harnessing all the opportunities in the market. This guide will go through the key steps in evaluating and understanding the data, so you can craft an actionable, profitable plan – driven by the data – to make an impact in the ever-changing foodservice market.
First, it’s important to have an understanding of the various restaurants technology and analytics tools that are available. The field of restaurant tech has grown exponentially in recent years, and it’s essential to have a good overview of the range of tools out there – whether software, hardware, or current trends in restaurant analytics – understanding what is relevant to you and what can provide the best insights for your restaurant or business.
At Brizo, we offer a comprehensive range of analytics specifically for the foodservice and hospitality industry. Our data fields are unique to the industry and provide a holistic solutions to dropping insight and intelligent analysis in regards to menu, sales, prospecting, marketing, and production. With easy-to-use CRM, our tools allow you to streamline your research process and acquire leads with remarkable speed.
Next, to get the most out of a restaurant PR analytics tool, it’s important to understand the key metrics. Know which data points will have the most impact and what insights you can glean from them depending on the industry you’re operating in. Establish what types of metrics can provide the most relevant information for your business, so you can gain an understanding of the wider market trends and where best to focus efforts.
For example, at Brizo, we provide restaurant analytics covering customer segmentation, target market audience and usage analytics. Our product and menu analytics focus on foodscaping food trends (looking at changes in menu items over periods of time) and include menu mix analytics which can measure popularity of certain items across different target audiences, location and venues. Brizo’s analytics also allow customers to assess market penetration, identify new sales opportunities, and measure customer trends across industries and categories.
When analysing restaurant PR analytics tools, it’s important to understand the finer details too. This includes fine-tuning customer segmentation and marketing through demographic and psychographic targeting. Demographic targeting looks at relevant customer demographics such as age, income, geographic location and gender, allowing restaurants to segment and target relevant customers. Psychographic targeting looks at audience values, behaviors, personality traits and lifestyles, enabling deeper and more precise marketing tactics.
Finally, having access to customer data in real-time is a great advantage. With predictive models, businesses can gain insights into their customers’ behaviours, preferences and needs so they can adjust their marketing plans and offerings accordingly. Being able to act quickly puts them in the driver’s seat.
Gaining insights into the foodservice market, understanding the key metrics that can be tracked and analysed and utilizing predictive analytics will all give you the tools you need to benefit from restaurant PR analytics tools. At Brizo, we’re committed to helping you make the most from your data and pave the way to success.