Operating a successful franchise in the food & beverage industry comes with the need to stay on top of trends in the market. To identify both long-term possibilities and short-term changes, a comprehensive view of the market is needed to make the best decisions for your business. The right data and analytics can give you an in-depth understanding of the foodservice market and enable your business to profit from new opportunities.
Brizo, a market intelligence provider dedicated to the foodservice sector, offers datasets and analytics to help you get the most out of your franchise operations. With this data you can not only get a better idea of new trends and identify substantial growth opportunities, but also make accurate decisions and prioritize projects and tasks.
To evaluate and understand the data powered by Brizo, you need to understand the different insights that come with the datasets they provide. Brizo offers insights in sales prospecting, marketing, product innovation, and data enrichment.
Sales Prospecting
Your sales team can benefit from data-driven sales tools to identify and track their prospects. With Brizo, you can access comprehensive, up-to-date information about the menus and costs of operations used by potential partners, so that your business can zero in on the most promising prospects. The data also enables you to see other potential partners and their traits to optimize your processes and increase your performance.
Marketing to the Foodservice Market
In order to boost lead generation and keep converting customers, you need to have a comprehensive view of your customers’ habits and the industry trends. With Brizo, you can stay ahead of the competition by getting insights on current and upcoming foodservice trends, allowing you to create tailored campaigns and create strategies to engage new customers in the long-term.
Find Kitchens & Expand Operations
To keep your franchise operations running optimally, you need to be aware of the local foodservice landscape. With Brizo-powered data, you can evaluate the competition on the market, find potential opportunities, and identify the kitchens and suppliers that will help you expand and streamline your operations. This data will help you create smarter strategies for long-term growth.
Data Enrichment
Brizo provides comprehensive datasets to enrich your existing systems. By adding more specific industry insights, your business can make sure the data is up to date and convert more prospects with confidence. This type of data enrichment can be beneficial for any franchise, as it provides you with more options for creating strategies that will further your growth.
When evaluating and understanding the data offered by Brizo, it’s important to consider how it can be employed to bring you the most value. With the insights and analytics provided, you’ll have the means to make more confident decisions that promote growth and keep your operations performing at their best.
