In the ever-evolving foodservice industry, understanding food trend definitions is critical to staying on top of shifts in the market and meeting customer needs. Restaurants, food manufacturers, and food-tech platform providers all need to recognize key performance indicators (KPIs) that indicate distributor and consumer demand. But doing so requires an in-depth understanding of the data available and how to interpret and utilize that data in order to accurately evaluate key trends.
That’s why it’s crucial for those operating within the foodservice industry to leverage industry-specific insights in order to better understand and respond to changing customer behaviors. By taking a data-driven approach, foodservice companies can improve their market segmentation and strategy, as well as target their products and services to the right customer base and keep up with competitors.
So what data-driven approaches are available to foodservice operators looking to evaluate industry trends? Thanks to product suites such as Brizo, an invaluable platform providing real-time insights into the foodservice industry, businesses can identify the underlying drivers of growth and plan accordingly for the future of their operations.
Gain a Deeper Understanding of the Foodservice Market
Using Brizo, foodservice operators can identify deeply segmented consumer trends and competitive market dynamics within the foodservice industry. The platform collects and analyzes a broad range of data, ranging from up-to-date menu data to restaurant tech coverage. All this data allows restaurant owners and other foodservice operators to conduct highly targeted research and prospecting processes.
Specifically, Brizo can help businesses in the foodservice industry:
1. Sales Prospecting
Sales teams can benefit from data-driven insights and analytics to optimize their approach to customer acquisition. Adopting a data-driven strategy can enable sales teams to accurately target prospects, streamline lead generation activities, and convert leads into customers.
2. marketing to the Foodservice Market
In an incredibly competitive market, it’s essential to understand what kind of marketing activities will effectively reach potential customers and convert them into paying customers. A data-driven approach can provide foodservice companies with valuable insights into customer behavior that can be leveraged to deploy effective marketing activities.
3. Find Kitchens & Expand Operations
By leveraging data-driven insights such as menu trends and pricing, foodservice operators can formulate long-term strategies for expanding their operations. This information can be used to identify new kitchen production sites, establish partnerships, and deploy menu innovation to drive growth.
4. Data Enrichment
Foodservice operators can supplement their existing systems with more comprehensive market insights provided by Brizo. This can provide a much more comprehensive understanding of the customer’s required needs and thus allow for decisions backed by evidence-based research.
Stay Ahead with Up-to-model Foodservice Data
In the competitive foodservice and restaurant industry, having access to up-to-date data is essential to staying on top and ensuring your operations are running correctly. Utilizing an analytics platform such as Brizo can provide foodservice operators with valuable insights into menu trends, pricing, competitor analysis, customer behavior, and more. This data can then be used to strengthen marketing campaigns, boost customer acquisition, streamline production innovation, and strategically expand operations.
