Successful restaurants, regardless of size, need to stay on top of culinary, technological, customer service, and core management trends if they want to remain competitive with their peers in the current climate. This same level of attention should also be applied to evaluating and understanding food service trends in 2023. With the help of data enrichment tools and software, restaurants can stay current and remain profitable in the long run.
As the food service industry continues to expand and evolve so too do the number of tools and data enrichment resources available to help restaurant owners manage their food service businesses. Whether it’s understanding menu trends, sales prospecting, marketing to food service businesses, or expanding operations, with the right data-driven insights, restaurant owners are able to make informed decisions and develop strategies that can take their business to the next level. Below we’ll explore some of the most prominent trends seen in food service for 2023 as well as analyze how these trends are impacting sales, operations, and the overall dining experience.
Menu Trends and Innovations
As the demand for healthier, sustainable, locally-sourced, diverse menus, and food allergy options continues to grow, restaurant owners are investing more time and energy into developing and refining their culinary offerings. For 2023 it’s predicted that more restaurants will add vegetarian, vegan, and fully-vegetable-based menus as well as experimenting with “molecular gastronomy” and creative food presentations.
Sales Prospecting
Data intelligence and sales prospecting tools can help sales forces target and collect customer data more efficiently. This data can be used to monitor food and beverage console performance, customer trends, purchasing behavior, local competition, and what regions and demographics a restaurant should focus its efforts in to acquire more viable leads.
Marketing to the Food Service Businesses
Data enrichment can also help marketing teams identify opportunities to create campaigns that are tailored towards the food service industry. With the aid of predictive data, marketing teams can assess which types of campaigns are most effective as well as what methods and channels should be used to reach the target audience. Knowing the preferences of the customer before a campaign is unveiled can greatly increase the chances of it being successful.
Find Kitchens & Expand Operations
Whether it’s expanding their footprint domestically or internationally, restaurant owners are always looking ways to expand their operations and scale their business. Food service market intelligence allows restaurant owners to assess the market size, competition, number of potential customers, successful pricing strategies, and other key insights that can be used to make informed decisions about scaling their business.
Data Enrichment
Data enrichment tools help restaurant owners operate more efficiently and provide a higher quality of service while streamlining their processes. By enhancing their data with more comprehensive market insights, restaurant owners can access valuable insights on the success of existing or potential promotions, menu performance, customer trends, and more to make educated decisions about their business.
By keeping up to date with the latest food service trends and data-led solutions, restaurant owners can ensure their businesses remain relevant and competitive with their peers well into the future. Whether it’s understanding menu trends, sales prospecting, marketing to the food service business, or expanding operations, understanding the ever-evolving food service market and leveraging data enrichment resources and software can help owners make informed decisions and increase their competitive advantage.
