data is the lifeblood of any organization, and for the foodservice market, it is even more important. With Brizo, you can use comprehensive and timely market data to unlock insights about menu trends and restaurant tech, as well as gain direction in your sales or marketing tactics. In this guide, you will learn how to use this data to increase brand reach, streamline production innovation, and increase operational efficiency.
Sales Prospecting in the Foodservice Market
Whether you’re a restaurant chain, independent proprietor, or a franchisor, having accurate and up-to-date market data can be a powerful tool for sales prospecting. Through Brizo, you can take advantage of market insights and analytics to identify high-potential restaurant locations and uncover areas of unexplored opportunities. This allows your sales team to maximize every customer conversion and capture valuable market share.
Marketing to the Foodservice Market
Offering a great product is only one component in marketing campaigns—having sound industry insights is just as important. Brizo accesses crucial marketing data that captures the nuances and trends that shape buying behaviors. With access to insights from suppliers, ingredient trends, menu changes, or restaurant densities, you can leverage these data to create effective marketing strategies that will increase lead conversions and close more deals.
Find Kitchens & Expand Operations
With insights into local and regional trends in menu items and pricing, you can passthat info on to your staff and ensure that you account for a wide range of customer demands. On the other hand, the effectiveness of various operational initiatives can be directly measured. You can identify profitable regions with data analytics so that you can expand your brand without blindly straying into unprofitable territories.
Data Enrichment
Your business decisions should underpin data-driven insights. By combining internal and external data, you can make more reliable forecasts and estimations that account for a larger set of criteria than ever before. With updated, comprehensive market data, customers can trust in your decisions, since the insights are much more precise.
This guide has touched on the various ways data can bolster your sales and marketing efforts. Knowing where to look and what to look for will always be essential for performance optimization. With the right data intelligence platform, you can make the most insightful decisions and successfully tap into the dynamic foodservice sector.
