In the rapidly evolving food industry, keeping up with the market trends is far from easy. What’s more, differentiating the key data points from “noise” makes it even harder. For restaurant technology providers, understanding the critical data insights and incorporating them into their systems can be a daunting task. That’s why we built Brizo – the comprehensive source for food industry analytics and insights. Our deep-dive data pool and innovative market intelligence provides more accurate information than ever before.
A comprehensive guide to understanding and evaluating food industry analytics is essential for vendors working in the food service and manufacturing sector. We’ll look at how to use Brizo’s specific data fields to find actionable insights for sales prospecting, marketing, and opening up new kitchens.
Sales Prospecting in the Foodservice Market
Success in the foodservice market is as much about having access to accurate data as it is about having a great product or service. Identifying hot spots of sales and potential areas of growth are only achievable when armed with the right data. With Brizo, you’ll be able to access revenues, personnel size, menu diversity, and more, all of which can be critical in making the right sales decisions.
Not only will you be able to view and search current trends, but Brizo also allows you to dive deeper and view the most profitable items; the ideal choice when targeting prospects for retail products and services. Our real-time monitoring technology also helps you identify recent large orders for supplies.
Marketing to the Foodservice Market
Data-driven insights are just as important for marketing as they are for sales. Using Brizo’s platform, you can access customer related metrics such as customer lifetime value (CLV) and customer makeup. Knowing whether customers are specialised or diversified in their ordering helps marketers strategise the most appropriate messaging and campaigns.
Brizo also collects and analyses data on what products or services your competitors offer. This allows you to distinguish the needs that are unique to a particular market or customer group. In addition, you can keep an eye on current market trends and adjust your marketing strategies accordingly.
Find Kitchens & Expand Operations
When it comes to expanding your product or service offering, identifying the right establishments and locations for partnership is key. Our unique dataset is a combination of comprehensive kitchen-level data and menu intelligence – an unparalleled combination that provides the clearest of picture.
Brizo helps you pinpoint areas with a high concentration of restaurants, hotels, and supermarkets amongst many categories, and determine the right ones to target. Analysis of industry trends will help you identify the kitchens holding the highest potential and inform decisions on new production, fulfilment and operational models.
Data Enrichment
It’s not only external data points that enable more confident decisions; internal data should not be overlooked. Restaurants today generate tons of complex data throughout their customer journey, and having the right platform to make sense of it all can make a huge difference.
Brizo creates analytical models based on deep learning so you can better understand your portfolio of products and services. For example, using transaction-level data you can identify which dishes are selling the most, and even predict customer behaviour.
Understanding and evaluating food industry analytics has never been easier. With our powerful platform and extensive data pool, restaurant technology providers can have access to the right data to make the most informed decisions in an ever-evolving market. This guide has provided a concise overview of using Brizo’s platform to gain additional insights into the foodservice market.
